Online Reviews: The Top 4 Scenarios Every Business Should Avoid
Written by Stephanie Reid on March 25, 2021
Picture this: Local business owners go about their day-to-day business, focusing on maximizing...
Top 10 Review Websites to Get More Customer Reviews On
MARCH 25, 2021 | STEPHANIE REID
So what’s the big deal about business reviews and review sites? Well, more than 93% of consumers...
Google Q&A: What is it and Why Should You Care?
March 25, 2021 ∙ Stephanie Reid
The image a buisness conveys online, particularly with their Google listing, plays a critical role in how customers...
Written by Stephanie Reid
How to Respond to Positive and Negative Reviews
Online reviews are critical to the success of a local business, with 93% of consumers saying online reviews impact their...
March 25, 2021 | Stephanie Reid
Know Exactly How to Improve Your Reputation
Did you know that 91 percent of people trust online reviews as much as personal recommendations? Keep that statistic in...
Remote Working Tools to Keep You Safer in 2021
March 4, 2021 — Stephanie Reid
COVID and the global pandemic quickly forced remote working for businesses everywhere and indications are...
We started off the new year in complete lockdown with most of our beloved small businesses closed or with limited access and services. Now, we find ourselves trying to see the light at the end of this...
There are as many Holidays as there are days on the Calendar. Similarly, there are just as many Holiday themed hashtags on social media to go with all of these Holidays. On some platforms, there’s even...
Ephemeral content has become a popular way for businesses to share a variety of content with their audience. This form of content includes pieces such as photos, videos, and live streams that are shared...
Business cards are a staple in business and have been for a long time. The first use of a business card dates back to 17th Century Europe! In those times, cards announced the arrival of an aristocrat...
The popularization of mobile smart devices has brought with it a variety of new apps to help brands engage with their audience through AR technology. We have seen increasing use of AR technology, we...
In the last few weeks, there has been a staggering amount of changes in what one might call their “normal” workplace and workforces. Most everyone is working remotely, adapting to the current situation,...
So you’ve been inside for a couple of months now and you think you’ve already done all the quarantine activities you'd stockpiled. You long for a return to your standard routine. Well…so do we, but...
For as fleeting as they may seem, Instagram Stories can be a much more personable way to interact with your followers, leading to increased engagement, awareness, and (hopefully) sales. Stories afford...
From losing full-time jobs, working entirely from home, kids running around all day, and the cancellation of all social events, COVID-19 has quickly changed the lives of everybody. Being stressed is...
We’re living in a world where every trip to the store is an extensively choreographed routine, where most of our work is being conducted from home, and, perhaps most distressingly, where we won’t be...
So, your keywords. You’ve come up with them. You’ve applied them to your website, and your search results aren’t seeing any sort of marked improvement. What did you do wrong? It could really be as...
The recent outbreak of COVID-19 has dramatically changed the current business climate. Having a reliable E-Commerce platform can help to create stable revenue and save your business! Aside from being...
Many employers have decided to keep their employees at home. With employees away from the office and working from home, it can be difficult to keep your team engaged and motivated during this stressful...
During these difficult times, we are seeing people come together, and businesses fighting against COVID-19. Courageously rising to the challenge to help stop the spread of the virus. We are seeing national...
With the recent outbreak of COVID-19, we all find ourselves straddling the line between panic and a business-as-usual attitude. However, with the authorities recommending (and in some cases enforcing)...
The social media landscape is changing at such a rapid pace, it can be difficult to keep up with! With changing technologies and new techniques, it’s more important than ever to stay ahead of the game....
Reason #1: Your website was not designed by a professional.
If your website screams “My brother-in-law’s, nephew’s, second grade teacher built this website!” then you most definitely need a to redesign...
Direct mail can be an amazing way to create engagement and prompt action from your customers.
If executed properly, it can help you achieve a number of objectives from email database growth to website...
A logo is what makes a brand instantly recognizable. Think of how easily today’s consumer can identify popular logos on the shelves and in the media. Professional designers will make sure your logo...
TikTok is sitting at the top of the U.S.and Canadian App Store. More importantly, it recently surpassed Facebook, Instagram, YouTube and Snapchat in monthly installs for the first time last month. The...
As a business owner, it’s easy to be enticed by the idea of having a free website. Sure, it will showcase your services, it will look ok, and it might even generate traffic. But, it’s important to educate...
In this article we’re breaking down vanity metrics, how to identify them, and what metrics and stats you should be tracking for your social media marketing campaigns. Spoiler alert: traffic doesn’t...
Kingston, Ontario is without a doubt, one of the easiest cities in Canada to fall in love with! With the majority of our team being born and raised in Kingston, we decided it would be fun to compile...