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Why Web Design is Important for Business

Why Web Design is Important for Business Written on September 17, 2021 Nowadays, with all of the resources online and free options, it seems like building a website yourself is the way to go. But...

What Thanksgiving is All About

What Thanksgiving is All About Written on October 9, 2021. Thanksgiving weekend is here… where did the summer go? It’s been a tough couple of years for everyone.. especially our local small businesses....

Why You Should Keep Your Website Design Fresh

Why You Should Keep Your Website Design Fresh Written on September 23, 2021 What is the first thing a user sees when they click on your domain name? Your website. You want to make sure you are giving...

Case Study: Kingston Humane Society

Kingston Humane Society UNTIL EVERY PET IS WANTED, YOUR GIFT IS NEEDED 2012 – Present 01 The Client The Kingston Humane Society was founded in 1884 to provide shelter and care for homeless...

Illuminated restaurants in downtown Kingston Ontario Canada at night.

Full Bellies | Full Hearts

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How You Can Support Local During COVID

We started off the new year in complete lockdown with most of our beloved small businesses closed or with limited access and services. Now, we find ourselves trying to see the light at the end of this...

How To Make The Most of Social Media Holidays

There are as many Holidays as there are days on the Calendar. Similarly, there are just as many Holiday themed hashtags on social media to go with all of these Holidays. On some platforms, there’s even...

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Ephemeral Content: How it Can Help Your Business

Ephemeral content has become a popular way for businesses to share a variety of content with their audience. This form of content includes pieces such as photos, videos, and live streams that are shared...

The Future of Business Cards

Business cards are a staple in business and have been for a long time. The first use of a business card dates back to 17th Century Europe! In those times, cards announced the arrival of an aristocrat...

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Augmented Reality: The Future of Digital Marketing

The popularization of mobile smart devices has brought with it a variety of new apps to help brands engage with their audience through AR technology. We have seen increasing use of AR technology, we...

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How Working Remotely Is Shaping Our Workforce

In the last few weeks, there has been a staggering amount of changes in what one might call their “normal” workplace and workforces. Most everyone is working remotely, adapting to the current situation,...

Quarantine Activities You Haven’t Done Yet

So you’ve been inside for a couple of months now and you think you’ve already done all the quarantine activities you'd stockpiled. You long for a return to your standard routine. Well…so do we, but...

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Making Instagram Stories Work For You

For as fleeting as they may seem, Instagram Stories can be a much more personable way to interact with your followers, leading to increased engagement, awareness, and (hopefully) sales. Stories afford...

Letterboard displaying the words "Hope Always"

A Guide for Coping with COVID-19 Stress

From losing full-time jobs, working entirely from home, kids running around all day, and the cancellation of all social events, COVID-19 has quickly changed the lives of everybody. Being stressed is...

Mother’s Day Ideas For Your Social Isolation

We’re living in a world where every trip to the store is an extensively choreographed routine, where most of our work is being conducted from home, and, perhaps most distressingly, where we won’t be...

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How Rethinking Your Keywords Can Boost Your SEO

So, your keywords. You’ve come up with them. You’ve applied them to your website, and your search results aren’t seeing any sort of marked improvement. What did you do wrong? It could really be as...

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The Importance of E-Commerce During COVID-19

The recent outbreak of COVID-19 has dramatically changed the current business climate. Having a reliable E-Commerce platform can help to create stable revenue and save your business! Aside from being...

Keeping Your Team Engaged During COVID-19

Many employers have decided to keep their employees at home. With employees away from the office and working from home, it can be difficult to keep your team engaged and motivated during this stressful...

How Businesses Are Fighting Against COVID-19

During these difficult times, we are seeing people come together, and businesses fighting against COVID-19. Courageously rising to the challenge to help stop the spread of the virus. We are seeing national...

How to build a remote work strategy for your business

With the recent outbreak of COVID-19, we all find ourselves straddling the line between panic and a business-as-usual attitude. However, with the authorities recommending (and in some cases enforcing)...

The Future of Social Media: Our Predictions for 2020

The social media landscape is changing at such a rapid pace, it can be difficult to keep up with! With changing technologies and new techniques, it’s more important than ever to stay ahead of the game....

A web designer sketching out a wireframe. A web designer sketching out a wireframe. A web designer sketching out a wireframe. A web designer sketching out a wireframe.

FIVE REASONS TO REDESIGN YOUR WEBSITE

Reason #1: Your website was not designed by a professional. If your website screams “My brother-in-law’s, nephew’s, second grade teacher built this website!” then you most definitely need a to redesign...

A sign that says, "Junk Mail" A sign that says, "Junk Mail" A sign that says, "Junk Mail" A sign that says, "Junk Mail"

DIRECT MAIL MARKETING: HOW TO AVOID BECOMING “JUNK MAIL”

Direct mail can be an amazing way to create engagement and prompt action from your customers. If executed properly, it can help you achieve a number of objectives from email database growth to website...

DESIGNING YOUR LOGO

A logo is what makes a brand instantly recognizable. Think of how easily today’s consumer can identify popular logos on the shelves and in the media. Professional designers will make sure your logo...

Watch out Facebook, TikTok is Taking the World By Storm!

TikTok is sitting at the top of the U.S.and Canadian App Store. More importantly, it recently surpassed Facebook, Instagram, YouTube and Snapchat in monthly installs for the first time last month. The...

20 Reasons Your Business Should Never Use A Free Website

As a business owner, it’s easy to be enticed by the idea of having a free website. Sure, it will showcase your services, it will look ok, and it might even generate traffic. But, it’s important to educate...

Social Media Marketing: Looking Beyond “Likes” and “Follows”

In this article we’re breaking down vanity metrics, how to identify them, and what metrics and stats you should be tracking for your social media marketing campaigns. Spoiler alert: traffic doesn’t...

50 Signs You Grew Up in Kingston, Ontario

Kingston, Ontario is without a doubt, one of the easiest cities in Canada to fall in love with! With the majority of our team being born and raised in Kingston, we decided it would be fun to compile...

Facebook Advertising: How to reach and engage your audience

Are you considering running Facebook ads to grow your business? In this article, we're covering the fundamentals of Facebook advertising. That way, you can launch your first successful Facebook ads...