Learn From Our Thought Leaders In Our Blog | Kingston

Online Reviews: The Top 4 Scenarios Every Business Should Avoid

Written on March 25, 2021.

Online Reviews: The Top 4 Scenarios Every Business Should Avoid Written by Stephanie Reid on March 25, 2021 Picture this: Local business owners go about their day-to-day business, focusing on maximizing...

Top 10 Review Websites to Get More Customer Reviews On

Written on March 25, 2021.

Top 10 Review Websites to Get More Customer Reviews On MARCH 25, 2021 | STEPHANIE REID So what’s the big deal about business reviews and review sites? Well, more than 93% of consumers...

Google Q&A: What is it and Why Should You Care?

Written on March 25, 2021.

Google Q&A: What is it and Why Should You Care? March 25, 2021 ∙ Stephanie Reid The image a buisness conveys online, particularly with their Google listing, plays a critical role in how customers...

How to Respond to Positive and Negative Reviews

Written on March 25, 2021.

Written by Stephanie Reid How to Respond to Positive and Negative Reviews Online reviews are critical to the success of a local business, with 93% of consumers saying online reviews impact their...

Know Exactly How to Improve Your Reputation

Written on March 25, 2021.

March 25, 2021 | Stephanie Reid Know Exactly How to Improve Your Reputation Did you know that 91 percent of people trust online reviews as much as personal recommendations? Keep that statistic in...

Remote Working Tools to Keep You Safer in 2021

Written on March 10, 2021.

Remote Working Tools to Keep You Safer in 2021 March 4, 2021 — Stephanie Reid COVID and the global pandemic quickly forced remote working for businesses everywhere and indications are...

Illuminated restaurants in downtown Kingston Ontario Canada at night.

Full Bellies | Full Hearts

Written on February 27, 2021.

City of Kingston and Kingston City Hall, Ontario, Canada on a nice day with clear sky

How You Can Support Local During COVID

Written on February 8, 2021.

We started off the new year in complete lockdown with most of our beloved small businesses closed or with limited access and services. Now, we find ourselves trying to see the light at the end of this...

How to make the most of Social Media Holidays

Written on June 25, 2020.

There are as many Holidays as there are days on the Calendar. Similarly, there are just as many Holiday themed hashtags on social media to go with all of these Holidays. On some platforms, there’s even...

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Ephemeral Content: How it Can Help Your Business

Written on June 18, 2020.

Ephemeral content has become a popular way for businesses to share a variety of content with their audience. This form of content includes pieces such as photos, videos, and live streams that are shared...

The Future of Business Cards

Written on June 4, 2020.

Business cards are a staple in business and have been for a long time. The first use of a business card dates back to 17th Century Europe! In those times, cards announced the arrival of an aristocrat...

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Augmented Reality: The Future of Digital Marketing

Written on May 30, 2020.

The popularization of mobile smart devices has brought with it a variety of new apps to help brands engage with their audience through AR technology. We have seen increasing use of AR technology, we...

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How Working Remotely Is Shaping Our Workforce

Written on May 23, 2020.

In the last few weeks, there has been a staggering amount of changes in what one might call their “normal” workplace and workforces. Most everyone is working remotely, adapting to the current situation,...

Quarantine Activities You Haven’t Done Yet

Written on May 21, 2020.

So you’ve been inside for a couple of months now and you think you’ve already done all the quarantine activities you'd stockpiled. You long for a return to your standard routine. Well…so do we, but...

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Making Instagram Stories Work For You

Written on May 14, 2020.

For as fleeting as they may seem, Instagram Stories can be a much more personable way to interact with your followers, leading to increased engagement, awareness, and (hopefully) sales. Stories afford...

Letterboard displaying the words "Hope Always"

A Guide for Coping with COVID-19 Stress

Written on May 8, 2020.

From losing full-time jobs, working entirely from home, kids running around all day, and the cancellation of all social events, COVID-19 has quickly changed the lives of everybody. Being stressed is...

Mother’s Day Ideas For Your Social Isolation

Written on April 30, 2020.

We’re living in a world where every trip to the store is an extensively choreographed routine, where most of our work is being conducted from home, and, perhaps most distressingly, where we won’t be...

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How Rethinking Your Keywords Can Boost Your SEO

Written on April 16, 2020.

So, your keywords. You’ve come up with them. You’ve applied them to your website, and your search results aren’t seeing any sort of marked improvement. What did you do wrong? It could really be as...

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The Importance of E-Commerce During COVID-19

Written on April 9, 2020.

The recent outbreak of COVID-19 has dramatically changed the current business climate. Having a reliable E-Commerce platform can help to create stable revenue and save your business! Aside from being...

Keeping Your Team Engaged During COVID-19

Written on April 9, 2020.

Many employers have decided to keep their employees at home. With employees away from the office and working from home, it can be difficult to keep your team engaged and motivated during this stressful...

How Businesses Are Fighting Against COVID-19

Written on April 5, 2020.

During these difficult times, we are seeing people come together, and businesses fighting against COVID-19. Courageously rising to the challenge to help stop the spread of the virus. We are seeing national...

How to build a remote work strategy for your business

Written on March 20, 2020.

With the recent outbreak of COVID-19, we all find ourselves straddling the line between panic and a business-as-usual attitude. However, with the authorities recommending (and in some cases enforcing)...

The Future of Social Media: Our Predictions for 2020

Written on January 20, 2020.

The social media landscape is changing at such a rapid pace, it can be difficult to keep up with! With changing technologies and new techniques, it’s more important than ever to stay ahead of the game....

A web designer sketching out a wireframe. A web designer sketching out a wireframe. A web designer sketching out a wireframe. A web designer sketching out a wireframe.

FIVE REASONS TO REDESIGN YOUR WEBSITE

Written on January 5, 2020.

Reason #1: Your website was not designed by a professional. If your website screams “My brother-in-law’s, nephew’s, second grade teacher built this website!” then you most definitely need a to redesign...

A sign that says, "Junk Mail" A sign that says, "Junk Mail" A sign that says, "Junk Mail" A sign that says, "Junk Mail"

DIRECT MAIL MARKETING: HOW TO AVOID BECOMING “JUNK MAIL”

Written on December 5, 2019.

Direct mail can be an amazing way to create engagement and prompt action from your customers. If executed properly, it can help you achieve a number of objectives from email database growth to website...

DESIGNING YOUR LOGO

Written on November 7, 2019.

A logo is what makes a brand instantly recognizable. Think of how easily today’s consumer can identify popular logos on the shelves and in the media. Professional designers will make sure your logo...

Watch out Facebook, TikTok is Taking the World By Storm!

Written on October 8, 2019.

TikTok is sitting at the top of the U.S.and Canadian App Store. More importantly, it recently surpassed Facebook, Instagram, YouTube and Snapchat in monthly installs for the first time last month. The...

20 Reasons Your Business Should Never Use A Free Website

Written on August 30, 2019.

As a business owner, it’s easy to be enticed by the idea of having a free website. Sure, it will showcase your services, it will look ok, and it might even generate traffic. But, it’s important to educate...

Social Media Marketing: Looking Beyond “Likes” and “Follows”

Written on August 23, 2019.

In this article we’re breaking down vanity metrics, how to identify them, and what metrics and stats you should be tracking for your social media marketing campaigns. Spoiler alert: traffic doesn’t...

50 Signs You Grew Up in Kingston, Ontario

Written on August 15, 2019.

Kingston, Ontario is without a doubt, one of the easiest cities in Canada to fall in love with! With the majority of our team being born and raised in Kingston, we decided it would be fun to compile...