Learn From Our Thought Leaders In Our Blog | Kingston

SEO Tips To Help Your Local Business Get Ahead In 2021

In regards to the global pandemic, more and more businesses are moving towards providing online services. SEO has never become as important to use than now. Thus, changing the business dynamics and...

The Power of eLearning: Why Digital Learning is the Future

The Power of eLearning: Why Digital Learning is the Future Written on MAY 10, 2021. How many times have you been inconvenienced by the timing of an in-person event? Or maybe found traveling to an event...

10 Tried and True Tips to Improve Your Organic SEO

10 Tried and True Tips to Improve Your Organic SEO Written on MAY 10, 2021. Does the voice of your business rise above those of so many others heard across the World Wide Web? How do you differentiate...

Online Reviews: The Top 4 Scenarios Every Business Should Avoid

Online Reviews: The Top 4 Scenarios Every Business Should Avoid Written by Stephanie Reid on March 25, 2021 Picture this: Local business owners go about their day-to-day business, focusing on maximizing...

Top 10 Review Websites to Get More Customer Reviews On

Top 10 Review Websites to Get More Customer Reviews On MARCH 25, 2021 | STEPHANIE REID So what’s the big deal about business reviews and review sites? Well, more than 93% of consumers take...

Google Q&A: What is it and Why Should You Care?

Google Q&A: What is it and Why Should You Care? March 25, 2021 ∙ Stephanie Reid The image a business conveys online, particularly with their Google listing, plays a critical role in how customers...

How to Respond to Positive and Negative Reviews

Written by Stephanie Reid How to Respond to Positive and Negative Reviews Online reviews are critical to the success of a local business, with 93% of consumers saying online reviews impact their...

Know Exactly How to Improve Your Reputation

March 25, 2021 | Stephanie Reid Know Exactly How to Improve Your Reputation Did you know that 91 percent of people trust online reviews as much as personal recommendations? Keep that statistic in...

Remote Working Tools to Keep You Safer in 2021

Remote Working Tools to Keep You Safer in 2021 March 4, 2021 — Stephanie Reid COVID and the global pandemic quickly forced remote working for businesses everywhere and indications are...

City of Kingston and Kingston City Hall, Ontario, Canada on a nice day with clear sky

How You Can Support Local During COVID

We started off the new year in complete lockdown with most of our beloved small businesses closed or with limited access and services. Now, we find ourselves trying to see the light at the end of this...

How To Make The Most of Social Media Holidays

There are as many Holidays as there are days on the Calendar. Similarly, there are just as many Holiday themed hashtags on social media to go with all of these Holidays. On some platforms, there’s even...

Social media logos displayed on a phone screen

Ephemeral Content: How it Can Help Your Business

Ephemeral content has become a popular way for businesses to share a variety of content with their audience. This form of content includes pieces such as photos, videos, and live streams that are shared...

The Future of Business Cards

Business cards are a staple in business and have been for a long time. The first use of a business card dates back to 17th Century Europe! In those times, cards announced the arrival of an aristocrat...

Augmented Reality in Marketing blog post graphic

Augmented Reality: The Future of Digital Marketing

The popularization of mobile smart devices has brought with it a variety of new apps to help brands engage with their audience through AR technology. We have seen increasing use of AR technology, we...

Computer on a table displaying a woman teaching

How Working Remotely Is Shaping Our Workforce

In the last few weeks, there has been a staggering amount of changes in what one might call their “normal” workplace and workforces. Most everyone is working remotely, adapting to the current situation,...

Quarantine Activities You Haven’t Done Yet

So you’ve been inside for a couple of months now and you think you’ve already done all the quarantine activities you'd stockpiled. You long for a return to your standard routine. Well…so do we, but...

A person holding a phone taking photos of a pond in a forest

Making Instagram Stories Work For You

For as fleeting as they may seem, Instagram Stories can be a much more personable way to interact with your followers, leading to increased engagement, awareness, and (hopefully) sales. Stories afford...

Letterboard displaying the words "Hope Always"

A Guide for Coping with COVID-19 Stress

From losing full-time jobs, working entirely from home, kids running around all day, and the cancellation of all social events, COVID-19 has quickly changed the lives of everybody. Being stressed is...

Mother’s Day Ideas For Your Social Isolation

We’re living in a world where every trip to the store is an extensively choreographed routine, where most of our work is being conducted from home, and, perhaps most distressingly, where we won’t be...

A hand holding a small version of earth with a search bar displayed in front of it

How Rethinking Your Keywords Can Boost Your SEO

So, your keywords. You’ve come up with them. You’ve applied them to your website, and your search results aren’t seeing any sort of marked improvement. What did you do wrong? It could really be as...

Wifi modem connected to a computer, tablet, lap top and phone

The Importance of E-Commerce During COVID-19

The recent outbreak of COVID-19 has dramatically changed the current business climate. Having a reliable E-Commerce platform can help to create stable revenue and save your business! Aside from being...

Keeping Your Team Engaged During COVID-19

Many employers have decided to keep their employees at home. With employees away from the office and working from home, it can be difficult to keep your team engaged and motivated during this stressful...

How Businesses Are Fighting Against COVID-19

During these difficult times, we are seeing people come together, and businesses fighting against COVID-19. Courageously rising to the challenge to help stop the spread of the virus. We are seeing national...

How to build a remote work strategy for your business

With the recent outbreak of COVID-19, we all find ourselves straddling the line between panic and a business-as-usual attitude. However, with the authorities recommending (and in some cases enforcing)...

The Future of Social Media: Our Predictions for 2020

The social media landscape is changing at such a rapid pace, it can be difficult to keep up with! With changing technologies and new techniques, it’s more important than ever to stay ahead of the game....

A web designer sketching out a wireframe. A web designer sketching out a wireframe. A web designer sketching out a wireframe. A web designer sketching out a wireframe.

FIVE REASONS TO REDESIGN YOUR WEBSITE

Reason #1: Your website was not designed by a professional. If your website screams “My brother-in-law’s, nephew’s, second grade teacher built this website!” then you most definitely need a to redesign...

A sign that says, "Junk Mail" A sign that says, "Junk Mail" A sign that says, "Junk Mail" A sign that says, "Junk Mail"

DIRECT MAIL MARKETING: HOW TO AVOID BECOMING “JUNK MAIL”

Direct mail can be an amazing way to create engagement and prompt action from your customers. If executed properly, it can help you achieve a number of objectives from email database growth to website...

DESIGNING YOUR LOGO

A logo is what makes a brand instantly recognizable. Think of how easily today’s consumer can identify popular logos on the shelves and in the media. Professional designers will make sure your logo...

Watch out Facebook, TikTok is Taking the World By Storm!

TikTok is sitting at the top of the U.S.and Canadian App Store. More importantly, it recently surpassed Facebook, Instagram, YouTube and Snapchat in monthly installs for the first time last month. The...

20 Reasons Your Business Should Never Use A Free Website

As a business owner, it’s easy to be enticed by the idea of having a free website. Sure, it will showcase your services, it will look ok, and it might even generate traffic. But, it’s important to educate...