Blog - Page 3 of 4 - Webworks Inc.

5 Ways To Connect With Students This Fall (And Increase Sales)

Written on August 25, 2017.

If your business offers something that will appeal to students, this is arguably the most potentially profitable time of year. With 30,000 students returning to class, there are plenty of ways to market...

The Principles Of Logo Creation

Written on August 18, 2017.

A logo sets your company apart; it allows your business to be instantly distinguishable in a sea of competition. You should get familiar with the basic skills behind logo creation to make sure your...

Colour Psychology In The Logo Design Process

Written on August 4, 2017.

Colour psychology has been widely debated in the marketing and advertising industry and many people are iffy when they hear this buzzword. However, we here at CreativeCarbon happen to think colour psychology...

The No-Nonsense Guide To Making A Strong First Impression

Written on July 26, 2017.

Business never sleeps. It does not matter whether you are at the movie theatre, grocery store or out walking the dog. When you represent a company, either as an employee or a business owner, you always...

5 Back-To-School Marketing Tips You Need To Know About

Written on July 21, 2017.

This post has some key advice to help you make some tweaks in time for this September and build a foundation for the future of your businesses' marketing for students. If nothing else, the main takeaway...

Building windows reflecting the sky. Building windows reflecting the sky. Building windows reflecting the sky. Building windows reflecting the sky.

Do You Really Need To Complete An Industry Analysis?

Written on July 21, 2017.

The main goal for marketers is to make more money while connecting with customers, but these efforts alone are just not enough to beat the competition (it’s tough these days!), and stay ahead of any...

Oh Snap! The Social Media Channel Small Businesses Should Be Using

Written on July 13, 2017.

Whatever the reason small businesses have been avoiding Snapchat, it’s time for a change. By introducing Snapchat into your social media marketing strategy, you can begin to build a following, share...

How To Create An Email Newsletter People Will Actually Read

Written on July 7, 2017.

When it comes to staying in touch with customers and broadcasting updates about your business, there are few tools more effective than an engaging email newsletter. Whether you send one monthly, weekly...

Woman sitting at a desk looking at her phone with a laptop beside her Woman sitting at a desk looking at her phone with a laptop beside her Woman sitting at a desk looking at her phone with a laptop beside her Woman sitting at a desk looking at her phone with a laptop beside her

10 Terms Every Digital Marketer Should Know

Written on July 7, 2017.

In a world of buzzwords and industry jargon, there are certain phrases every digital marketer should be aware of. It’s important to stay in the loop! To keep you on track, here are the top 10 digital...

Happy Canada Day: 150 Reasons To Love Kingston

Written on June 28, 2017.

With Canada's 150th birthday coming up in a few days, the team at Kingston Webworks couldn't be more excited to celebrate how much we love being Canadian. Part of what makes being a Canadian so great...

Transit riders looking out the window of a bus. Transit riders looking out the window of a bus. Transit riders looking out the window of a bus. Transit riders looking out the window of a bus.

Five Guidelines For Improving The User Experience

Written on June 23, 2017.

If a consumer goes to your website or app and is unable to navigate their way through without interruption, they’re likely to leave your site and never return. Where are they gonna go? Right into the...

Ditch The Billboard: Why Social Media Advertising Is More Effective

Written on June 15, 2017.

If you’re still relying exclusively on traditional advertising to market your company’s products and services, you’re missing out on a something big. Social media marketing presents a huge opportunity...

Person typing on laptop while holding a cell phone. Person typing on laptop while holding a cell phone. Person typing on laptop while holding a cell phone. Person typing on laptop while holding a cell phone.

WordPress vs. Magento

Written on June 8, 2017.

As you begin the transition to an e-commerce platform to help your business grow, you may be debating between WordPress and Magento to suit your online selling needs. Although the two platforms may...

Quick Guide: Better Blogging Practices For Your Local Businesses

Written on June 8, 2017.

Blogging not only strengthens the search engine optimization of your website, it can also help people become familiar with who you are, what you do and how you can help them. Ultimately, a blog is the...

Why Business and Community Involvement go Hand in Hand

Written on May 31, 2017.

Whether your business is located in a small town or a big city, it’s important to know your neighbours. Maybe you need to borrow a cup of sugar or lean on them for resources, it’s a major positive to...

Red phone on white background. Red phone on white background. Red phone on white background. Red phone on white background.

Improving Your Brand’s Communication Strategy

Written on May 26, 2017.

Consumers’ preferences are constantly changing, which sure keeps marketers on their toes! It can be tricky connecting with audiences in a way that they will respond to. While most companies have realized...

Event Marketing In Kingston: A Beginner’s Guide

Written on May 19, 2017.

So you want to plan an event for your company and your goal is lead generation, of course. Selling your product or service by hosting an event but avoiding having it look like a staged advertisement...

A crowd at a concert. A crowd at a concert. A crowd at a concert. A crowd at a concert.

What Can You Learn From These Legendary Brands?

Written on May 12, 2017.

Effective branding matters; it’s a crazy powerful factor when it comes to the success of a company. Having a strong, thoughtful brand image will allow you to connect with your target audience while...

By The Numbers: It’s Time For Your Business To Build An App

Written on May 9, 2017.

In 2013, for the first time ever, people using mobile devices to access the internet outnumbered those surfing the web on a desktop computer. Since then, this trend has continued with mobile users accounting...

group of people sitting at a table, taking notes and working on computers. group of people sitting at a table, taking notes and working on computers. group of people sitting at a table, taking notes and working on computers. group of people sitting at a table, taking notes and working on computers.

Inbound vs. Outbound Marketing

Written on April 28, 2017.

The terms “inbound” and “outbound” marketing may seem like industry jargon buzzwords that have no real value in a marketing campaign. Wrong! Inbound marketing and outbound marketing are the processes...

Leading Web Design Trends in 2017 [Part Two]

Written on April 27, 2017.

Welcome back! It’s time for the second installment of our look at leading web design trends in 2017. Last time, we went over some of the top web design trends that you should be paying attention to...

Leading Web Design Trends in 2017 [Part One]

Written on April 19, 2017.

Web design is having a wonderfully innovative year thus far. From what we have seen already, it is clear that web designers worldwide are prepared to push the envelope in the name of limitless expression...

Man sitting on a couch looking at a tablet device. Man sitting on a couch looking at a tablet device. Man sitting on a couch looking at a tablet device. Man sitting on a couch looking at a tablet device.

The Best Online Tools For Market Research

Written on April 14, 2017.

Whether you want to launch a new product/service or improve on an existing business, it is important to understand your audience, your industry, and your competition. Without a clear view of these,...

Laptop and tablet on table with graphs. Laptop and tablet on table with graphs. Laptop and tablet on table with graphs. Laptop and tablet on table with graphs.

Why Your Website Might Not Be Getting Any Traffic

Written on March 31, 2017.

One of the questions we’re most often asked is, “Why isn’t my website getting any traffic?”. When it comes to engagement on your website, there are a few solutions that CreativeCarbon can implement...

Laptop, tablet, and cellphone sitting beside each other on a table. Laptop, tablet, and cellphone sitting beside each other on a table. Laptop, tablet, and cellphone sitting beside each other on a table. Laptop, tablet, and cellphone sitting beside each other on a table.

Why Responsive Design Can Make Or Break Your Site

Written on March 24, 2017.

New devices are constantly being released, so designers and developers have had to find ways to adapt to ever-changing screen sizes without creating a new version of their website for each new device...

Hands typing on a laptop. Hands typing on a laptop. Hands typing on a laptop. Hands typing on a laptop.

WHY YOUR BUSINESS NEEDS A WEBSITE

Written on May 17, 2015.

It is surprising how many small businesses do not have a professional website, although websites are a great way to develop credibility and trust between consumers and brands. Companies that don’t have...

A camera beside a black and white photo on table. A camera beside a black and white photo on table. A camera beside a black and white photo on table. A camera beside a black and white photo on table.

WHY IS PROFESSIONAL PHOTOGRAPHY NECESSARY?

Written on May 17, 2015.

Using professional, high-quality, and relevant photos will help your product and/or service stand out among the competition, and will impress current and potential clients. Using professional, high-quality,...

"Menu for Leadership" "Menu for Leadership" "Menu for Leadership" "Menu for Leadership"

HOW TO HIRE A WEB DESIGNER

Written on May 17, 2015.

If you are looking to create a website or update an existing website by hiring a web designer, it can quickly become an overwhelming task. How do you know what to look for in a good web designer?

A woman moving icons around on a see-though screen. A woman moving icons around on a see-though screen. A woman moving icons around on a see-though screen. A woman moving icons around on a see-though screen.

13 REASONS WHY YOU SHOULDN’T BUILD YOUR OWN WEBSITE

Written on May 17, 2015.

Some people think it’s easy to build a website. There are many website development tools where you can drag & drop pictures and insert wording; however, your website will be set up using a standard,...

Business cards on a table. Business cards on a table. Business cards on a table. Business cards on a table.

THE IMPORTANCE OF BRAND CONSISTENCY

Written on May 16, 2015.

Companies that have mastered branding have kept their names and logos consistent for years, so people automatically identify their brands based on the appearance of those names and logos. A strong brand...