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The Principles Of Logo Creation

A logo sets your company apart; it allows your business to be instantly distinguishable in a sea of competition. You should get familiar with the basic skills behind logo creation to make sure your...

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Colour Psychology In The Logo Design Process

Colour psychology has been widely debated in the marketing and advertising industry and many people are iffy when they hear this buzzword. However, we here at CreativeCarbon happen to think colour psychology...

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WordPress vs. Magento

As you begin the transition to an e-commerce platform to help your business grow, you may be debating between WordPress and Magento to suit your online selling needs. Although the two platforms may...

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Inbound vs. Outbound Marketing

The terms “inbound” and “outbound” marketing may seem like industry jargon buzzwords that have no real value in a marketing campaign. Wrong! Inbound marketing and outbound marketing are the processes...

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The Best Online Tools For Market Research

Whether you want to launch a new product/service or improve on an existing business, it is important to understand your audience, your industry, and your competition. Without a clear view of these,...

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WHY YOUR BUSINESS NEEDS A WEBSITE

It is surprising how many small businesses do not have a professional website, although websites are a great way to develop credibility and trust between consumers and brands. Companies that don’t have...

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WHY IS PROFESSIONAL PHOTOGRAPHY NECESSARY?

Using professional, high-quality, and relevant photos will help your product and/or service stand out among the competition, and will impress current and potential clients. Using professional, high-quality,...

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HOW TO HIRE A WEB DESIGNER

If you are looking to create a website or update an existing website by hiring a web designer, it can quickly become an overwhelming task. How do you know what to look for in a good web designer?

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THE IMPORTANCE OF BRAND CONSISTENCY

Companies that have mastered branding have kept their names and logos consistent for years, so people automatically identify their brands based on the appearance of those names and logos. A strong brand...

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