On January 12, Mark Zuckerberg announced a major overhaul to Facebook’s newsfeed. His goal? To promise the time users to spend on the social media platform would be time more “well-spent”. This...
Blogging is a valuable tool for any business. Not only does it help your website’s search engine optimization (SEO), it provides you with content to share on social media. A well-written post can help...
We could not be more thankful to the Kingston community for welcoming us with open arms and continuing to support us. This past year showed us immense growth as a business and as a team, and we are...
Are you a local business owner or community leader in Kingston? Join us as we celebrate our annual #MyYGK Mixer! An event hosted by Kingston Webworks to support the business community by networking,...
Looking to shop local while finding the pieces you actually want? Check out Kingston's line up of family owned businesses that the city relies on to keep our downtown core going strong. This is your...
The subject line is arguably the most important part of any email. If this is not compelling enough to have the customer click on it, it doesn’t matter how great your copy or offers are. Learn how to...
If your business offers something that will appeal to students, this is arguably the most potentially profitable time of year. With 30,000 students returning to class, there are plenty of ways to market...
Business never sleeps. It does not matter whether you are at the movie theatre, grocery store or out walking the dog. When you represent a company, either as an employee or a business owner, you always...
This post has some key advice to help you make some tweaks in time for this September and build a foundation for the future of your businesses' marketing for students. If nothing else, the main takeaway...
Whatever the reason small businesses have been avoiding Snapchat, it’s time for a change. By introducing Snapchat into your social media marketing strategy, you can begin to build a following, share...
When it comes to staying in touch with customers and broadcasting updates about your business, there are few tools more effective than an engaging email newsletter. Whether you send one monthly, weekly...
With Canada's 150th birthday coming up in a few days, the team at Kingston Webworks couldn't be more excited to celebrate how much we love being Canadian. Part of what makes being a Canadian so great...
If you’re still relying exclusively on traditional advertising to market your company’s products and services, you’re missing out on a something big. Social media marketing presents a huge opportunity...
Blogging not only strengthens the search engine optimization of your website, it can also help people become familiar with who you are, what you do and how you can help them. Ultimately, a blog is the...
Whether your business is located in a small town or a big city, it’s important to know your neighbours. Maybe you need to borrow a cup of sugar or lean on them for resources, it’s a major positive to...
So you want to plan an event for your company and your goal is lead generation, of course. Selling your product or service by hosting an event but avoiding having it look like a staged advertisement...
In 2013, for the first time ever, people using mobile devices to access the internet outnumbered those surfing the web on a desktop computer. Since then, this trend has continued with mobile users accounting...
Welcome back! It’s time for the second installment of our look at leading web design trends in 2017. Last time, we went over some of the top web design trends that you should be paying attention to...
Web design is having a wonderfully innovative year thus far. From what we have seen already, it is clear that web designers worldwide are prepared to push the envelope in the name of limitless expression...
The Importance of Brand Consistency
Written on March 29, 2022 by Stephanie Reid
Companies that have mastered branding have kept their names and logos consistent for years, so people automatically identify...