Why Blogging Can Help Improve Your SEO

Most business owners understand the importance of proper search engine optimization (SEO). However, Google is always changing its algorithms to throw off those who are trying to “cheat the system”. The team here at CreativeCarbon will work with you to ensure your blogs are effectively boosting your website’s SEO.

Images

Using pics gives search engines another way to find your website. Name each of your images in a way the corresponds with what is happening in the photo. Don’t forget about the alt-text!

Video

Videos are one of the best ways to connect with your audience and provides more dynamic content to share with them. Your videos — and all content that you produce — should include a call-to-action.

Social Media

Once you have connected all of your social media platforms to your blog posts, Google will be able to track the search engine optimization in your social postings, searching for new content to further boost your SEO ranking.

Keywords

When choosing keywords, focus on phrases that people are likely to use. Choosing a keyword that is too unique or used too often may cause your search engine optimization efforts to become ineffective.