Why Blogging Can Help Improve Your SEO

Most business owners understand the importance of proper search engine optimization (SEO). However, Google is always changing its algorithms to throw off those who are trying to “cheat the system”. The team here at Webworks will work with you to ensure when you are blogging, you are effectively boosting your website’s SEO.

Images for Blogging

Using images gives search engines another way to find your website. Make sure to name each of your images in a way that corresponds with what is happening in the image. Don’t forget about the alt-text! To learn more about alt-text, visit this page.

Video for Blogging

Videos are becoming a main source in a marketing strategy and will continue to rise over the next few years. Videos are one of the best ways to connect with your audience and provide more dynamic content to share with them. Your videos — and all content that you produce — should include a call to action.

Social Media

Make sure to include your social media links within each blog post. This will allow Google the ability to track the search engine optimization in your social postings, searching for new content to further boost your SEO ranking.

Keywords

When choosing keywords, focus on phrases that people are likely to use. Choosing a keyword that is too unique or used too often may cause your search engine optimization efforts to become ineffective. If you need help finding keywords, visit another blog we wrote, How to Find the Best Keywords.

If you have any questions or need some help with blogging, please feel free to reach out to us. We’re happy to help!