Companies that have mastered branding have kept their names and logos consistent for years, so people automatically identify their brands based on the appearance of those names and logos. A strong brand identity allows your company to stand out to consumers and direct their spending decisions.
Start by conducting research about your ideal target markets to determine what types of messages and imagery resonate with them. Map out your strategy and ensure all marketing channels are consistent with your brand image plan. Outline your branding ideas such as positioning statements for the company and products, colour palettes, fonts, layouts, graphics, etc. Remember – your brand is a representation of your business. It’s imperative to maintain cohesion with your messaging and imagery of the brand.