A brand is described as a term, sign, name, symbol, or design intended to identify the goods/services of a seller or company which differentiates them from their competition. A brand isn’t just about the symbol you use as your
logo. on your company’s sign, it’s about the perceived corporate image as a whole. Consistent branding allows your company to deliver key messages and encourages brand loyalty. Branding is your company’s first impression for new customers and also reflects the attitude and personality which your returning customers will recognize and trust. This trust encourages brand evangelism and positions your company to have a successful future. Using this recognition, marketers can drive customer perception from the beginning of the purchase process all the way to decision-making.
