Kingston Humane Society

UNTIL EVERY PET IS WANTED, YOUR GIFT IS NEEDED

2012 – Present

01

The Client

The Kingston Humane Society was founded in 1884 to provide shelter and care for homeless animals and investigate cases of animal cruelty in Kingston and surrounding communities. We promote responsible pet ownership and compassion and respect for all animals.

MISSION:

The Kingston Humane Society is committed to advocating for and improving the lives of animals within our community

VISION:

A compassionate community where the well-being of animals is valued and respected

02

The Challenge

The Kingston Humane Society had a site that was not user friendly, it didn’t generate leads and was not mobile responsive.

When they came to us their site was in Cold Fusion and had been fight security and performance issues for some time. Our goal was to develop a user friendly, secure site that preformed, was mobile responsive and helped deliver information, allow for online adoptions and so much more. 

Over the years we have revised and reformatted the website and continue to work on improving the user experience, functionality and of course the design.

Increase Brand Awareness

Increase Donations & Adoptions

Increase Volunteers

03

The Approach

We designed and tested every piece of communication, accompanying Kingston Humane Society’s growth and proposing different solutions to drive this growth up.

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Typography

Aa Oo

a clean and robust typography was chosen to develop strong and reliable communication.

Colors

We selected a red and white palette with blue highlights to communicate responsibility and professionalism.

Imagery

Real images of the animals rescued through the Humane Society in order to create a connection with the user.


Photography

Website Design
Homepage

04

The Results

The redesign and partnership with the Kingston Humane Society has been a complete success.

We have witnessed increased adoptions, donations, volunteers and the analytic data shows an increase in new visitors, return visitors and we have received many compliments over the years. 

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