Branding Archives - Webworks Inc.

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Making Instagram Stories Work For You

Written on May 14, 2020.

For as fleeting as they may seem, Instagram Stories can be a much more personable way to interact with your followers, leading to increased engagement, awareness, and (hopefully) sales. Stories afford...

DESIGNING YOUR LOGO

Written on November 7, 2019.

A logo is what makes a brand instantly recognizable. Think of how easily today’s consumer can identify popular logos on the shelves and in the media. Professional designers will make sure your logo...

Watch out Facebook, TikTok is Taking the World By Storm!

Written on October 8, 2019.

TikTok is sitting at the top of the U.S.and Canadian App Store. More importantly, it recently surpassed Facebook, Instagram, YouTube and Snapchat in monthly installs for the first time last month. The...

Why Your Business Needs Professional Branding

Written on March 14, 2018.

Chances are you got into your line of work because you care a ton about a service you’re offering, a product you’re selling, or an issue you’re solving. Your brand helps people understand more about...

professional branding professional branding professional branding professional branding

Why You Need to Hire a Professional Writer for Your Business

Written on February 23, 2018.

Owning a Business in the Digital Age Running your business in the digital age means one thing: a massive amount of writing. Just think about it for a sec: there’s social media posts, blogs, e-newsletters,...

Building A Brand Manual

Written on January 19, 2018.

To ensure brand consistency, many companies are building a “brand bible.” Also known as a brand manual, this handy document contains every piece of information regarding a brand’s image –...

Suitcase sitting on a rock beside a lake. Suitcase sitting on a rock beside a lake. Suitcase sitting on a rock beside a lake. Suitcase sitting on a rock beside a lake.

10 Things To Consider Before Rebranding

Written on January 5, 2018.

Thinking about rebranding your company? Maybe your target audience has changed and you need to change up your messaging. Or perhaps your brand has become outdated and just needs a breath of fresh air,...

Person taking a photo of their food on a table. Person taking a photo of their food on a table. Person taking a photo of their food on a table. Person taking a photo of their food on a table.

How To Cultivate User-Generated Content

Written on December 15, 2017.

Say it with us, folks: user-generated content is a great thing! For starters, it’s not only the perfect way to interact with your audience while promoting your brand and increasing the reach of your...

The Principles Of Logo Creation

Written on August 18, 2017.

A logo sets your company apart; it allows your business to be instantly distinguishable in a sea of competition. You should get familiar with the basic skills behind logo creation to make sure your...

Brightly-lit colour wheel. Brightly-lit colour wheel. Brightly-lit colour wheel. Brightly-lit colour wheel.

Colour Psychology In The Logo Design Process

Written on August 4, 2017.

Colour psychology has been widely debated in the marketing and advertising industry and many people are iffy when they hear this buzzword. However, we here at CreativeCarbon happen to think colour psychology...

Red phone on white background. Red phone on white background. Red phone on white background. Red phone on white background.

Improving Your Brand’s Communication Strategy

Written on May 26, 2017.

Consumers’ preferences are constantly changing, which sure keeps marketers on their toes! It can be tricky connecting with audiences in a way that they will respond to. While most companies have realized...

A crowd at a concert. A crowd at a concert. A crowd at a concert. A crowd at a concert.

What Can You Learn From These Legendary Brands?

Written on May 12, 2017.

Effective branding matters; it’s a crazy powerful factor when it comes to the success of a company. Having a strong, thoughtful brand image will allow you to connect with your target audience while...

A camera beside a black and white photo on table. A camera beside a black and white photo on table. A camera beside a black and white photo on table. A camera beside a black and white photo on table.

WHY IS PROFESSIONAL PHOTOGRAPHY NECESSARY?

Written on May 17, 2015.

Using professional, high-quality, and relevant photos will help your product and/or service stand out among the competition, and will impress current and potential clients. Using professional, high-quality,...

Business cards on a table. Business cards on a table. Business cards on a table. Business cards on a table.

THE IMPORTANCE OF BRAND CONSISTENCY

Written on May 16, 2015.

Companies that have mastered branding have kept their names and logos consistent for years, so people automatically identify their brands based on the appearance of those names and logos. A strong brand...

A man in a suit holding a card that says, "What's your leave behind?" A man in a suit holding a card that says, "What's your leave behind?" A man in a suit holding a card that says, "What's your leave behind?" A man in a suit holding a card that says, "What's your leave behind?"

DEVELOPING A SUCCESSFUL LEAVE-BEHIND

Written on May 7, 2015.

A leave-behind is the perfect way to create a lasting impression. This is a piece of content that you leave with a potential client upon exiting a meeting. This piece is meant to keep your company on...