A person holding a phone taking photos of a pond in a forest

Making Instagram Stories Work For You

For as fleeting as they may seem, Instagram Stories can be a much more personable way to interact with your followers, leading to increased engagement, awareness, and (hopefully) sales. Stories afford...

Continue reading

Designing your logo is best done by professionals. A blank piece of paper surrounded by writing supplies are just some tools used to develop your brand, design your logo and strategize the voice behind the brand. Designing your logo is best done by professionals. A blank piece of paper surrounded by writing supplies are just some tools used to develop your brand, design your logo and strategize the voice behind the brand. Designing your logo is best done by professionals. A blank piece of paper surrounded by writing supplies are just some tools used to develop your brand, design your logo and strategize the voice behind the brand. Designing your logo is best done by professionals. A blank piece of paper surrounded by writing supplies are just some tools used to develop your brand, design your logo and strategize the voice behind the brand.

DESIGNING YOUR LOGO

A logo is what makes a brand instantly recognizable. Think of how easily today’s consumer can identify popular logos on the shelves and in the media. Professional designers will make sure your logo...

Continue reading

Book laying open with pages exposed. Book laying open with pages exposed. Book laying open with pages exposed. Book laying open with pages exposed.

Building A Brand Manual

To ensure brand consistency, many companies are building a “brand bible.” Also known as a brand manual, this handy document contains every piece of information regarding a brand’s image –...

Continue reading

Suitcase sitting on a rock beside a lake. Suitcase sitting on a rock beside a lake. Suitcase sitting on a rock beside a lake. Suitcase sitting on a rock beside a lake.

10 Things To Consider Before Rebranding

Thinking about rebranding your company? Maybe your target audience has changed and you need to change up your messaging. Or perhaps your brand has become outdated and just needs a breath of fresh air,...

Continue reading

Person taking a photo of their food on a table. Person taking a photo of their food on a table. Person taking a photo of their food on a table. Person taking a photo of their food on a table.

How To Cultivate User-Generated Content

Say it with us, folks: user-generated content is a great thing! For starters, it’s not only the perfect way to interact with your audience while promoting your brand and increasing the reach of your...

Continue reading

Laptop on desk with books beside it. Laptop on desk with books beside it. Laptop on desk with books beside it. Laptop on desk with books beside it.

The Principles Of Logo Creation

A logo sets your company apart; it allows your business to be instantly distinguishable in a sea of competition. You should get familiar with the basic skills behind logo creation to make sure your...

Continue reading

Brightly-lit colour wheel. Brightly-lit colour wheel. Brightly-lit colour wheel. Brightly-lit colour wheel.

Colour Psychology In The Logo Design Process

Colour psychology has been widely debated in the marketing and advertising industry and many people are iffy when they hear this buzzword. However, we here at CreativeCarbon happen to think colour psychology...

Continue reading

A camera beside a black and white photo on table. A camera beside a black and white photo on table. A camera beside a black and white photo on table. A camera beside a black and white photo on table.

WHY IS PROFESSIONAL PHOTOGRAPHY NECESSARY?

Using professional, high-quality, and relevant photos will help your product and/or service stand out among the competition, and will impress current and potential clients. Using professional, high-quality,...

Continue reading

Business cards on a table. Business cards on a table. Business cards on a table. Business cards on a table.

THE IMPORTANCE OF BRAND CONSISTENCY

Companies that have mastered branding have kept their names and logos consistent for years, so people automatically identify their brands based on the appearance of those names and logos. A strong brand...

Continue reading

A man in a suit holding a card that says, "What's your leave behind?" A man in a suit holding a card that says, "What's your leave behind?" A man in a suit holding a card that says, "What's your leave behind?" A man in a suit holding a card that says, "What's your leave behind?"

DEVELOPING A SUCCESSFUL LEAVE-BEHIND

A leave-behind is the perfect way to create a lasting impression. This is a piece of content that you leave with a potential client upon exiting a meeting. This piece is meant to keep your company on...

Continue reading


Subscribe to our blog!

© Copyright 2020 Webworks | info@webworks.ca | Privacy Policy