Branding Archives - Webworks Inc.

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Making Instagram Stories Work For You

For as fleeting as they may seem, Instagram Stories can be a much more personable way to interact with your followers, leading to increased engagement, awareness, and (hopefully) sales. Stories afford...

DESIGNING YOUR LOGO

A logo is what makes a brand instantly recognizable. Think of how easily today’s consumer can identify popular logos on the shelves and in the media. Professional designers will make sure your logo...

Watch out Facebook, TikTok is Taking the World By Storm!

TikTok is sitting at the top of the U.S.and Canadian App Store. More importantly, it recently surpassed Facebook, Instagram, YouTube and Snapchat in monthly installs for the first time last month. The...

Why Your Business Needs Professional Branding

Chances are you got into your line of work because you care a ton about a service you’re offering, a product you’re selling, or an issue you’re solving. Your brand helps people understand more about...

professional branding professional branding professional branding professional branding

Why You Need to Hire a Professional Writer for Your Business

Owning a Business in the Digital Age Running your business in the digital age means one thing: a massive amount of writing. Just think about it for a sec: there’s social media posts, blogs, e-newsletters,...

Building A Brand Manual

To ensure brand consistency, many companies are building a “brand bible.” Also known as a brand manual, this handy document contains every piece of information regarding a brand’s image –...

Suitcase sitting on a rock beside a lake. Suitcase sitting on a rock beside a lake. Suitcase sitting on a rock beside a lake. Suitcase sitting on a rock beside a lake.

10 Things To Consider Before Rebranding

Thinking about rebranding your company? Maybe your target audience has changed and you need to change up your messaging. Or perhaps your brand has become outdated and just needs a breath of fresh air,...

Person taking a photo of their food on a table. Person taking a photo of their food on a table. Person taking a photo of their food on a table. Person taking a photo of their food on a table.

How To Cultivate User-Generated Content

Say it with us, folks: user-generated content is a great thing! For starters, it’s not only the perfect way to interact with your audience while promoting your brand and increasing the reach of your...

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The Principles Of Logo Creation

A logo sets your company apart; it allows your business to be instantly distinguishable in a sea of competition. You should get familiar with the basic skills behind logo creation to make sure your...

Brightly-lit colour wheel. Brightly-lit colour wheel. Brightly-lit colour wheel. Brightly-lit colour wheel.

Colour Psychology In The Logo Design Process

Colour psychology has been widely debated in the marketing and advertising industry and many people are iffy when they hear this buzzword. However, we here at CreativeCarbon happen to think colour psychology...

Red phone on white background. Red phone on white background. Red phone on white background. Red phone on white background.

Improving Your Brand’s Communication Strategy

Consumers’ preferences are constantly changing, which sure keeps marketers on their toes! It can be tricky connecting with audiences in a way that they will respond to. While most companies have realized...

A crowd at a concert. A crowd at a concert. A crowd at a concert. A crowd at a concert.

What Can You Learn From These Legendary Brands?

Effective branding matters; it’s a crazy powerful factor when it comes to the success of a company. Having a strong, thoughtful brand image will allow you to connect with your target audience while...

A camera beside a black and white photo on table. A camera beside a black and white photo on table. A camera beside a black and white photo on table. A camera beside a black and white photo on table.

WHY IS PROFESSIONAL PHOTOGRAPHY NECESSARY?

Using professional, high-quality, and relevant photos will help your product and/or service stand out among the competition, and will impress current and potential clients. Using professional, high-quality,...

Business cards on a table. Business cards on a table. Business cards on a table. Business cards on a table.

THE IMPORTANCE OF BRAND CONSISTENCY

Companies that have mastered branding have kept their names and logos consistent for years, so people automatically identify their brands based on the appearance of those names and logos. A strong brand...

A man in a suit holding a card that says, "What's your leave behind?" A man in a suit holding a card that says, "What's your leave behind?" A man in a suit holding a card that says, "What's your leave behind?" A man in a suit holding a card that says, "What's your leave behind?"

DEVELOPING A SUCCESSFUL LEAVE-BEHIND

A leave-behind is the perfect way to create a lasting impression. This is a piece of content that you leave with a potential client upon exiting a meeting. This piece is meant to keep your company on...