How Do Businesses Compete with Amazon?
Written on April 13, 2022 by Stephanie Reid
Amazon is an immense business nowadays. The company is taking over most online sales, making it very difficult for...
5 Reasons to do Video Content Marketing
Written on February 8, 2022 by Stephanie Reid
Video content marketing is the process of utilizing video content to boost a brand’s internet presence. While...
Why You Need to Hire a Professional Writer for Your Business
Running your business in the digital age means one thing: a massive amount of writing. Just think about it for a second: there are social...
How to Keep Up with your Marketing Strategy over the Holidays
Written by Stephanie Reid on December 16, 2021
Holidays are always a hectic time, no matter which industry you are working in, it does...
How to Successfully Market a New Website
In the wonderful world of the internet, marketing a new website may be quite a challenge. You will need to attract and retain a steady stream of users and...
Why a Mobile Responsive Website is Important
I cannot believe the number of websites I come across that are not mobile responsive. This means your website is not user-friendly for visitors visiting...
Why Case Studies Are Important
Have you been considering creating some case studies but not sure if you should or where to even begin? We are going to help you understand why case studies can be beneficial...
7 Steps When Launching a Website
Launching a website doesn’t need to be difficult however, there are a few important things to pay attention to if you want to enhance your brand and build customer...
What is a Vector Logo?
Written by Stephanie Reid
A logo is a visual representation of your company’s brand, which makes it one of the most important pieces that should be included in all marketing....
It is time to start planning for your next marketing campaign and you need to decide the best way to proceed. The two basic choices are SEO or social media. To begin, let’s define each process.
Social...
What is Search Engine Optimization (SEO)?
Search Engine Optimization (SEO) is a way of improving your website so it directs traffic to your website. If consumers are searching for a specific product...
How Yoast Helps with SEO
Yoast SEO is a highly recommended plugin when using a WordPress website. According to the Yoast website, “Yoast SEO makes sure your site meets the highest technical SEO...
How to Find the Best SEO Keywords
Have you ever wondered how you are to know what content to write to help with your rankings on search engines, like Google and Bing? Hi, Stephanie here, and I am going...
How I Learned Marketing Tips Through TikTok
Written by Stephanie Reid
I feel I was pretty late to the game when it came to looking at my first Tiktok video. Let me tell you, I was laughing so hard...
Creating a Web Page Using Keywords
Assuming you have already done your keyword research, I want to show you how to take those keywords and phrases and use them throughout your Web page.
Let’s...
What Are the Pros and Cons of Social Media Advertising?
Written on September 28, 2021.
Social media hasn’t been around very long, but platforms like Facebook, Instagram, and Twitter have seen exponential...
Ever wondered if Google AdWords would make sense for you and your business? You’ve come to the right place, as we’ve collected 5 reasons why it’s a worthy investment.
There are as many Holidays as there are days on the Calendar. Similarly, there are just as many Holiday themed hashtags on social media to go with all of these Holidays. On some platforms, there’s even...
For as fleeting as they may seem, Instagram Stories can be a much more personable way to interact with your followers, leading to increased engagement, awareness, and (hopefully) sales. Stories afford...
The recent outbreak of COVID-19 has dramatically changed the current business climate. Having a reliable E-Commerce platform can help to create stable revenue and save your business! Aside from being...
The social media landscape is changing at such a rapid pace, it can be difficult to keep up with! With changing technologies and new techniques, it’s more important than ever to stay ahead of the game....
Direct mail can be an amazing way to create engagement and prompt action from your customers.
If executed properly, it can help you achieve a number of objectives from email database growth to website...
TikTok is sitting at the top of the U.S.and Canadian App Store. More importantly, it recently surpassed Facebook, Instagram, YouTube and Snapchat in monthly installs for the first time last month. The...
In this article we’re breaking down vanity metrics, how to identify them, and what metrics and stats you should be tracking for your social media marketing campaigns. Spoiler alert: traffic doesn’t...
Are you considering running Facebook ads to grow your business? In this article, we're covering the fundamentals of Facebook advertising. That way, you can launch your first successful Facebook ads...
When it comes to building a successful social media marketing strategy, many local businesses choose to go with Facebook as their primary channel. While there is no arguing the world's largest social...
Chances are you got into your line of work because you care a ton about a service you’re offering, a product you’re selling, or an issue you’re solving. Your brand helps people understand more about...
Running your business in the digital age means one thing: a massive amount of writing. Just think about it for a sec: there are social media posts, blogs, e-newsletters, website content…we could go...
On January 12, Mark Zuckerberg announced a major overhaul to Facebook’s newsfeed. His goal? To promise the time users to spend on the social media platform would be time more “well-spent”. This...