Marketing Archives - Webworks Inc.

How to make the most of Social Media Holidays

Written on June 25, 2020.

There are as many Holidays as there are days on the Calendar. Similarly, there are just as many Holiday themed hashtags on social media to go with all of these Holidays. On some platforms, there’s even...

Making Instagram Stories Work For You

Written on May 14, 2020.

For as fleeting as they may seem, Instagram Stories can be a much more personable way to interact with your followers, leading to increased engagement, awareness, and (hopefully) sales. Stories afford...

The Importance of E-Commerce During COVID-19

Written on April 9, 2020.

The recent outbreak of COVID-19 has dramatically changed the current business climate. Having a reliable E-Commerce platform can help to create stable revenue and save your business! Aside from being...

The Future of Social Media: Our Predictions for 2020

Written on January 20, 2020.

The social media landscape is changing at such a rapid pace, it can be difficult to keep up with! With changing technologies and new techniques, it’s more important than ever to stay ahead of the game....

A sign that says, "Junk Mail" A sign that says, "Junk Mail" A sign that says, "Junk Mail" A sign that says, "Junk Mail"

DIRECT MAIL MARKETING: HOW TO AVOID BECOMING “JUNK MAIL”

Written on December 5, 2019.

Direct mail can be an amazing way to create engagement and prompt action from your customers. If executed properly, it can help you achieve a number of objectives from email database growth to website...

Watch out Facebook, TikTok is Taking the World By Storm!

Written on October 8, 2019.

TikTok is sitting at the top of the U.S.and Canadian App Store. More importantly, it recently surpassed Facebook, Instagram, YouTube and Snapchat in monthly installs for the first time last month. The...

Social Media Marketing: Looking Beyond “Likes” and “Follows”

Written on August 23, 2019.

In this article we’re breaking down vanity metrics, how to identify them, and what metrics and stats you should be tracking for your social media marketing campaigns. Spoiler alert: traffic doesn’t...

Facebook Advertising: How to reach and engage your audience

Written on August 12, 2019.

Are you considering running Facebook ads to grow your business? In this article, we're covering the fundamentals of Facebook advertising. That way, you can launch your first successful Facebook ads...

Social Media Marketing: 12 Reasons Why Your Business Shouldn’t Ignore Instagram In 2019

Written on July 10, 2019.

When it comes to building a successful social media marketing strategy, many local businesses choose to go with Facebook as their primary channel. While there is no arguing the world's largest social...

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Five Reasons Why You Should Use Google AdWords for Your Business

Written on March 20, 2018.

Ever wondered if Google AdWords would make sense for you and your business? You’ve come to the right place, as we’ve collected 5 reasons why it’s a worthy investment.

Why Your Business Needs Professional Branding

Written on March 14, 2018.

Chances are you got into your line of work because you care a ton about a service you’re offering, a product you’re selling, or an issue you’re solving. Your brand helps people understand more about...

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Why You Need to Hire a Professional Writer for Your Business

Written on February 23, 2018.

Owning a Business in the Digital Age Running your business in the digital age means one thing: a massive amount of writing. Just think about it for a sec: there’s social media posts, blogs, e-newsletters,...

Blog Posting is important. Blog Posting is important. Blog Posting is important. Blog Posting is important.

Why Your Business Needs Facebook Advertising

Written on January 31, 2018.

On January 12, Mark Zukerberg announced a major overhaul to Facebook’s newsfeed. His goal? To promise the time users spend on the social media platform would be time more “well-spent.” “We built Facebook...

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How To Cultivate User-Generated Content

Written on December 15, 2017.

Say it with us, folks: user-generated content is a great thing! For starters, it’s not only the perfect way to interact with your audience while promoting your brand and increasing the reach of your...

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The Importance Of A Call-To-Action

Written on December 1, 2017.

Whether you want to expand your customer reach, increase brand interaction, or make more money (let’s be honest here: you know you want all three of those things), a properly executed call-to-action...

Two people sitting at a table drinking coffee and taking notes. Two people sitting at a table drinking coffee and taking notes. Two people sitting at a table drinking coffee and taking notes. Two people sitting at a table drinking coffee and taking notes.

What You Can Learn From Your Competition

Written on October 20, 2017.

In order to not fall behind in the eyes of your customers, it helps to understand your competition and the various strategies they use. Here at Aviio Digital, our team has worked really hard (like,...

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Stay Ahead Of Competition Without Lowering Prices

Written on October 6, 2017.

In the event of a threat, businesses will often lower prices to try to stay ahead of competitors. If you’ve ever been in a similar situation (and let’s be real: most business owners have), you’ve probably...

Building windows reflecting the sky. Building windows reflecting the sky. Building windows reflecting the sky. Building windows reflecting the sky.

Do You Really Need To Complete An Industry Analysis?

Written on July 21, 2017.

The main goal for marketers is to make more money while connecting with customers, but these efforts alone are just not enough to beat the competition (it’s tough these days!), and stay ahead of any...

Oh Snap! The Social Media Channel Small Businesses Should Be Using

Written on July 13, 2017.

Whatever the reason small businesses have been avoiding Snapchat, it’s time for a change. By introducing Snapchat into your social media marketing strategy, you can begin to build a following, share...

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10 Terms Every Digital Marketer Should Know

Written on July 7, 2017.

In a world of buzzwords and industry jargon, there are certain phrases every digital marketer should be aware of. It’s important to stay in the loop! To keep you on track, here are the top 10 digital...

Ditch The Billboard: Why Social Media Advertising Is More Effective

Written on June 15, 2017.

If you’re still relying exclusively on traditional advertising to market your company’s products and services, you’re missing out on a something big. Social media marketing presents a huge opportunity...

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What Can You Learn From These Legendary Brands?

Written on May 12, 2017.

Effective branding matters; it’s a crazy powerful factor when it comes to the success of a company. Having a strong, thoughtful brand image will allow you to connect with your target audience while...

group of people sitting at a table, taking notes and working on computers. group of people sitting at a table, taking notes and working on computers. group of people sitting at a table, taking notes and working on computers. group of people sitting at a table, taking notes and working on computers.

Inbound vs. Outbound Marketing

Written on April 28, 2017.

The terms “inbound” and “outbound” marketing may seem like industry jargon buzzwords that have no real value in a marketing campaign. Wrong! Inbound marketing and outbound marketing are the processes...

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The Best Online Tools For Market Research

Written on April 14, 2017.

Whether you want to launch a new product/service or improve on an existing business, it is important to understand your audience, your industry, and your competition. Without a clear view of these,...

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WHY IS PROFESSIONAL PHOTOGRAPHY NECESSARY?

Written on May 17, 2015.

Using professional, high-quality, and relevant photos will help your product and/or service stand out among the competition, and will impress current and potential clients. Using professional, high-quality,...

A computer and two tablets with "SEO" on their screens. A computer and two tablets with "SEO" on their screens. A computer and two tablets with "SEO" on their screens. A computer and two tablets with "SEO" on their screens.

FIVE REASONS WHY SEARCH ENGINE OPTIMIZATION IS IMPORTANT

Written on May 16, 2015.

By enhancing your search engine optimization functions, your business will give you a competitive edge in terms of your exposure to customers. Here are five reasons why your business needs to invest...

Signs posting a number of sales. Signs posting a number of sales. Signs posting a number of sales. Signs posting a number of sales.

WHY ADVERTISE?

Written on May 8, 2015.

Advertising is how companies gain brand awareness and engage with their customers throughout the entire purchasing process. Business owners know that even though it is a pain, marketing and advertising...

A man in a suit holding a card that says, "What's your leave behind?" A man in a suit holding a card that says, "What's your leave behind?" A man in a suit holding a card that says, "What's your leave behind?" A man in a suit holding a card that says, "What's your leave behind?"

DEVELOPING A SUCCESSFUL LEAVE-BEHIND

Written on May 7, 2015.

A leave-behind is the perfect way to create a lasting impression. This is a piece of content that you leave with a potential client upon exiting a meeting. This piece is meant to keep your company on...