News & Trends Archives - Webworks Inc.

Top 10 Review Websites to Get More Customer Reviews On

Written on March 25, 2021.

Top 10 Review Websites to Get More Customer Reviews On MARCH 25, 2021 | STEPHANIE REID So what’s the big deal about business reviews and review sites? Well, more than 93% of consumers...

Know Exactly How to Improve Your Reputation

Written on March 25, 2021.

March 25, 2021 | Stephanie Reid Know Exactly How to Improve Your Reputation Did you know that 91 percent of people trust online reviews as much as personal recommendations? Keep that statistic in...

City of Kingston and Kingston City Hall, Ontario, Canada on a nice day with clear sky

How You Can Support Local During COVID

Written on February 8, 2021.

We started off the new year in complete lockdown with most of our beloved small businesses closed or with limited access and services. Now, we find ourselves trying to see the light at the end of this...

Augmented Reality in Marketing blog post graphic

Augmented Reality: The Future of Digital Marketing

Written on May 30, 2020.

The popularization of mobile smart devices has brought with it a variety of new apps to help brands engage with their audience through AR technology. We have seen increasing use of AR technology, we...

Computer on a table displaying a woman teaching

How Working Remotely Is Shaping Our Workforce

Written on May 23, 2020.

In the last few weeks, there has been a staggering amount of changes in what one might call their “normal” workplace and workforces. Most everyone is working remotely, adapting to the current situation,...

Quarantine Activities You Haven’t Done Yet

Written on May 21, 2020.

So you’ve been inside for a couple of months now and you think you’ve already done all the quarantine activities you'd stockpiled. You long for a return to your standard routine. Well…so do we, but...

A person holding a phone taking photos of a pond in a forest

Making Instagram Stories Work For You

Written on May 14, 2020.

For as fleeting as they may seem, Instagram Stories can be a much more personable way to interact with your followers, leading to increased engagement, awareness, and (hopefully) sales. Stories afford...

Letterboard displaying the words "Hope Always"

A Guide for Coping with COVID-19 Stress

Written on May 8, 2020.

From losing full-time jobs, working entirely from home, kids running around all day, and the cancellation of all social events, COVID-19 has quickly changed the lives of everybody. Being stressed is...

Mother’s Day Ideas For Your Social Isolation

Written on April 30, 2020.

We’re living in a world where every trip to the store is an extensively choreographed routine, where most of our work is being conducted from home, and, perhaps most distressingly, where we won’t be...

Keeping Your Team Engaged During COVID-19

Written on April 9, 2020.

Many employers have decided to keep their employees at home. With employees away from the office and working from home, it can be difficult to keep your team engaged and motivated during this stressful...

How Businesses Are Fighting Against COVID-19

Written on April 5, 2020.

During these difficult times, we are seeing people come together, and businesses fighting against COVID-19. Courageously rising to the challenge to help stop the spread of the virus. We are seeing national...

How to build a remote work strategy for your business

Written on March 20, 2020.

With the recent outbreak of COVID-19, we all find ourselves straddling the line between panic and a business-as-usual attitude. However, with the authorities recommending (and in some cases enforcing)...

Social Media Marketing: Looking Beyond “Likes” and “Follows”

Written on August 23, 2019.

In this article we’re breaking down vanity metrics, how to identify them, and what metrics and stats you should be tracking for your social media marketing campaigns. Spoiler alert: traffic doesn’t...

50 Signs You Grew Up in Kingston, Ontario

Written on August 15, 2019.

Kingston, Ontario is without a doubt, one of the easiest cities in Canada to fall in love with! With the majority of our team being born and raised in Kingston, we decided it would be fun to compile...

Facebook Advertising: How to reach and engage your audience

Written on August 12, 2019.

Are you considering running Facebook ads to grow your business? In this article, we're covering the fundamentals of Facebook advertising. That way, you can launch your first successful Facebook ads...

Is Your Phone Listening to You or Does Targeted Advertising Work?

Written on July 31, 2019.

Is it possible that our phones are listening to us and recording our data to personalize targeted ads online? This question has been trending all over the Internet, and has generated a ton of recent...

The Best Team Building Activities in Kingston This Summer

Written on July 17, 2019.

Nothing helps to relieve low-energy and stress like a great team building event. It also helps people get to know each other outside of the office. All of which is super important. Here is our guide...

We Challenge You to Google Yourself.

Written on July 12, 2018.

We challenge you to check yourself out online and see where you rank. Check out your competitors. When's the last time you Googled yourself?

Why Mobile Friendly Websites are Doing Better on Google.

Written on June 13, 2018.

Google has changed the way it is ranking websites in it's search results. If your website is not responsive or mobile friendly, you are going to be outranked. Read more to find out what this means.

Why is My Website Marked Unsafe and How can I Change it?

Written on June 7, 2018.

As you probably know, security is a huge topic right now when it comes to the internet. From Facebook to online banking, people are starting to worry their information is not being protected like they...

Increasing the Digital Marketing Presence of your Small Business in only 5 Steps.

Written on April 17, 2018.

Step by step instructions on how a small business can improve their digital marketing presence with low time and low budget. Learn about creating a website, business Facebook page, blogs and email marketing....

Breaking Down SEO and What it Means for a Growing Business

Written on March 9, 2018.

Our SEO experts on the Kingston Webworks team are helping us break down search engine optimization for you, so you understand what it does, how it works and why you need it to grow your business.

An Afternoon at The Kingston VR Hut

Written on February 23, 2018.

Ever wonder what it would be like to walk the streets of Paris without having to get on an airplane? Get down to The VR Hut on King Street and experience an entire new reality through games and tra...

Ditch The Billboard: Why Social Media Advertising Is More Effective

Written on June 15, 2017.

If you’re still relying exclusively on traditional advertising to market your company’s products and services, you’re missing out on a something big. Social media marketing presents a huge opportunity...

By The Numbers: It’s Time For Your Business To Build An App

Written on May 9, 2017.

In 2013, for the first time ever, people using mobile devices to access the internet outnumbered those surfing the web on a desktop computer. Since then, this trend has continued with mobile users accounting...