Tips & Tricks Archives - Webworks Inc.

How to make the most of Social Media Holidays

Written on June 25, 2020.

There are as many Holidays as there are days on the Calendar. Similarly, there are just as many Holiday themed hashtags on social media to go with all of these Holidays. On some platforms, there’s even...

Ephemeral Content: How it Can Help Your Business

Written on June 18, 2020.

Ephemeral content has become a popular way for businesses to share a variety of content with their audience. This form of content includes pieces such as photos, videos, and live streams that are shared...

How Working Remotely Is Shaping Our Workforce

Written on May 23, 2020.

In the last few weeks, there has been a staggering amount of changes in what one might call their “normal” workplace and workforces. Most everyone is working remotely, adapting to the current situation,...

Quarantine Activities You Haven’t Done Yet

Written on May 21, 2020.

So you’ve been inside for a couple of months now and you think you’ve already done all the quarantine activities you'd stockpiled. You long for a return to your standard routine. Well…so do we, but...

Making Instagram Stories Work For You

Written on May 14, 2020.

For as fleeting as they may seem, Instagram Stories can be a much more personable way to interact with your followers, leading to increased engagement, awareness, and (hopefully) sales. Stories afford...

A Guide for Coping with COVID-19 Stress

Written on May 8, 2020.

From losing full-time jobs, working entirely from home, kids running around all day, and the cancellation of all social events, COVID-19 has quickly changed the lives of everybody. Being stressed is...

Mother’s Day Ideas For Your Social Isolation

Written on April 30, 2020.

We’re living in a world where every trip to the store is an extensively choreographed routine, where most of our work is being conducted from home, and, perhaps most distressingly, where we won’t be...

How Rethinking Your Keywords Can Boost Your SEO

Written on April 16, 2020.

So, your keywords. You’ve come up with them. You’ve applied them to your website, and your search results aren’t seeing any sort of marked improvement. What did you do wrong? It could really be as...

The Importance of E-Commerce During COVID-19

Written on April 9, 2020.

The recent outbreak of COVID-19 has dramatically changed the current business climate. Having a reliable E-Commerce platform can help to create stable revenue and save your business! Aside from being...

Keeping Your Team Engaged During COVID-19

Written on April 9, 2020.

Many employers have decided to keep their employees at home. With employees away from the office and working from home, it can be difficult to keep your team engaged and motivated during this stressful...

How to build a remote work strategy for your business

Written on March 20, 2020.

With the recent outbreak of COVID-19, we all find ourselves straddling the line between panic and a business-as-usual attitude. However, with the authorities recommending (and in some cases enforcing)...

The Future of Social Media: Our Predictions for 2020

Written on January 20, 2020.

The social media landscape is changing at such a rapid pace, it can be difficult to keep up with! With changing technologies and new techniques, it’s more important than ever to stay ahead of the game....

Watch out Facebook, TikTok is Taking the World By Storm!

Written on October 8, 2019.

TikTok is sitting at the top of the U.S.and Canadian App Store. More importantly, it recently surpassed Facebook, Instagram, YouTube and Snapchat in monthly installs for the first time last month. The...

20 Reasons Your Business Should Never Use A Free Website

Written on August 30, 2019.

As a business owner, it’s easy to be enticed by the idea of having a free website. Sure, it will showcase your services, it will look ok, and it might even generate traffic. But, it’s important to educate...

Social Media Marketing: Looking Beyond “Likes” and “Follows”

Written on August 23, 2019.

In this article we’re breaking down vanity metrics, how to identify them, and what metrics and stats you should be tracking for your social media marketing campaigns. Spoiler alert: traffic doesn’t...

Facebook Advertising: How to reach and engage your audience

Written on August 12, 2019.

Are you considering running Facebook ads to grow your business? In this article, we're covering the fundamentals of Facebook advertising. That way, you can launch your first successful Facebook ads...

SEO for local business: Expectations vs. reality

Written on July 24, 2019.

Without a thorough understanding of SEO, it's common for local business owners to have misconceptions or unrealistic expectations of how it will generate traffic to their website. We're here to debunk...

The Best Team Building Activities in Kingston This Summer

Written on July 17, 2019.

Nothing helps to relieve low-energy and stress like a great team building event. It also helps people get to know each other outside of the office. All of which is super important. Here is our guide...

Social Media Marketing: 12 Reasons Why Your Business Shouldn’t Ignore Instagram In 2019

Written on July 10, 2019.

When it comes to building a successful social media marketing strategy, many local businesses choose to go with Facebook as their primary channel. While there is no arguing the world's largest social...

Take better pictures with your phone with these 3 tips!

Written on March 14, 2019.

If you use social media for for yourself or your business, you probably find yourself snapping photos for your feed. But are you getting the best picture possible? These 3 easy tips can help you take...

We Challenge You to Google Yourself.

Written on July 12, 2018.

We challenge you to check yourself out online and see where you rank. Check out your competitors. When's the last time you Googled yourself?

Why Mobile Friendly Websites are Doing Better on Google.

Written on June 13, 2018.

Google has changed the way it is ranking websites in it's search results. If your website is not responsive or mobile friendly, you are going to be outranked. Read more to find out what this means.

Why is My Website Marked Unsafe and How can I Change it?

Written on June 7, 2018.

As you probably know, security is a huge topic right now when it comes to the internet. From Facebook to online banking, people are starting to worry their information is not being protected like they...

Your 2018 Guide to Kingston Patios; What Time for Prime Sunshine?

Written on May 23, 2018.

As you probably know, Kingston is home to a large number of restaurants which have patios that offer aesthetically pleasing accommodations and views. As a treat for you, we have rounded up some of our...

Increasing the Digital Marketing Presence of your Small Business in only 5 Steps.

Written on April 17, 2018.

Step by step instructions on how a small business can improve their digital marketing presence with low time and low budget. Learn about creating a website, business Facebook page, blogs and email marketing....

Breaking Down SEO and What it Means for a Growing Business

Written on March 9, 2018.

Our SEO experts on the Kingston Webworks team are helping us break down search engine optimization for you, so you understand what it does, how it works and why you need it to grow your business.

How To Write A Blog Post [Free Tools, Tips, and More]

Written on January 24, 2018.

Blogging is a valuable tool for any business. Not only does it help your website’s search engine optimization (SEO), it provides you with content to share on social media. A well-written post can help...

12 Email Subject Lines People Will Actually Open

Written on August 31, 2017.

The subject line is arguably the most important part of any email. If this is not compelling enough to have the customer click on it, it doesn’t matter how great your copy or offers are. Learn how to...

5 Ways To Connect With Students This Fall (And Increase Sales)

Written on August 25, 2017.

If your business offers something that will appeal to students, this is arguably the most potentially profitable time of year. With 30,000 students returning to class, there are plenty of ways to market...

The No-Nonsense Guide To Making A Strong First Impression

Written on July 26, 2017.

Business never sleeps. It does not matter whether you are at the movie theatre, grocery store or out walking the dog. When you represent a company, either as an employee or a business owner, you always...