There are as many Holidays as there are days on the Calendar. Similarly, there are just as many Holiday themed hashtags on social media to go with all of these Holidays. On some platforms, there’s even...
For as fleeting as they may seem, Instagram Stories can be a much more personable way to interact with your followers, leading to increased engagement, awareness, and (hopefully) sales. Stories afford...
So, your keywords. You’ve come up with them. You’ve applied them to your website, and your search results aren’t seeing any sort of marked improvement. What did you do wrong? It could really be as...
The recent outbreak of COVID-19 has dramatically changed the current business climate. Having a reliable E-Commerce platform can help to create stable revenue and save your business! Aside from being...
With the recent outbreak of COVID-19, we all find ourselves straddling the line between panic and a business-as-usual attitude. However, with the authorities recommending (and in some cases enforcing)...
The social media landscape is changing at such a rapid pace, it can be difficult to keep up with! With changing technologies and new techniques, it’s more important than ever to stay ahead of the game....
Reason #1: Your website was not designed by a professional.
If your website screams “My brother-in-law’s, nephew’s, second grade teacher built this website!” then you most definitely need a to redesign...
TikTok is sitting at the top of the U.S.and Canadian App Store. More importantly, it recently surpassed Facebook, Instagram, YouTube and Snapchat in monthly installs for the first time last month. The...
As a business owner, it’s easy to be enticed by the idea of having a free website. Sure, it will showcase your services, it will look ok, and it might even generate traffic. But, it’s important to educate...
In this article we’re breaking down vanity metrics, how to identify them, and what metrics and stats you should be tracking for your social media marketing campaigns. Spoiler alert: traffic doesn’t...
Are you considering running Facebook ads to grow your business? In this article, we're covering the fundamentals of Facebook advertising. That way, you can launch your first successful Facebook ads...
When it comes to building a successful social media marketing strategy, many local businesses choose to go with Facebook as their primary channel. While there is no arguing the world's largest social...
Effective as of July 2018, Google’s Chrome browser marks non-HTTPS sites as ‘not secure’ and display it to the general public.
For years Google has pushed for ‘secure by default’ web sites,...
Google has changed the way it is ranking websites in it's search results. If your website is not responsive or mobile friendly, you are going to be outranked. Read more to find out what this means.
Ever wondered if Google AdWords would make sense for you and your business? You’ve come to the right place, as we’ve collected 5 reasons why it’s a worthy investment.
Owning a Business in the Digital Age
Running your business in the digital age means one thing: a massive amount of writing. Just think about it for a sec: there’s social media posts, blogs, e-newsletters,...
So you’ve registered your domain name, input your company’s products/services, and figured out your site design. Now what? It’s time to put a Secure Sockets Layer – also known as an SSL certificate...
As a web designer, it’s important to be “in the know” – you have to stay current with industry trends and new technological advancements to stay relevant.
On January 12, Mark Zukerberg announced a major overhaul to Facebook’s newsfeed. His goal? To promise the time users spend on the social media platform would be time more “well-spent.”
“We built Facebook...
Say it with us, folks: user-generated content is a great thing! For starters, it’s not only the perfect way to interact with your audience while promoting your brand and increasing the reach of your...
Whether you want to expand your customer reach, increase brand interaction, or make more money (let’s be honest here: you know you want all three of those things), a properly executed call-to-action...
Maintaining a strong brand image used to be extremely expensive and required a lot of time to manage. However, thanks to the Internet, the way businesses deal with brand management and public relations...
Conducting market research has never been easier. With the Internet, business owners are able to easily find out what, exactly, their efforts are achieving, and if they need to make any changes. By...
Focusing on keywords is great for your business in a few ways, and can help to improve your search engine rankings. That said, doing research to figure out the most effective set of keywords isn’t always...
Most business owners understand the importance of proper search engine optimization (SEO). However, Google is always changing its algorithms to throw off those who are trying to “cheat the system”....
Whatever the reason small businesses have been avoiding Snapchat, it’s time for a change. By introducing Snapchat into your social media marketing strategy, you can begin to build a following, share...
If a consumer goes to your website or app and is unable to navigate their way through without interruption, they’re likely to leave your site and never return. Where are they gonna go? Right into the...
If you’re still relying exclusively on traditional advertising to market your company’s products and services, you’re missing out on a something big. Social media marketing presents a huge opportunity...