Web Archives - Webworks Inc.

How to make the most of Social Media Holidays

Written on June 25, 2020.

There are as many Holidays as there are days on the Calendar. Similarly, there are just as many Holiday themed hashtags on social media to go with all of these Holidays. On some platforms, there’s even...

Making Instagram Stories Work For You

Written on May 14, 2020.

For as fleeting as they may seem, Instagram Stories can be a much more personable way to interact with your followers, leading to increased engagement, awareness, and (hopefully) sales. Stories afford...

How Rethinking Your Keywords Can Boost Your SEO

Written on April 16, 2020.

So, your keywords. You’ve come up with them. You’ve applied them to your website, and your search results aren’t seeing any sort of marked improvement. What did you do wrong? It could really be as...

The Importance of E-Commerce During COVID-19

Written on April 9, 2020.

The recent outbreak of COVID-19 has dramatically changed the current business climate. Having a reliable E-Commerce platform can help to create stable revenue and save your business! Aside from being...

How to build a remote work strategy for your business

Written on March 20, 2020.

With the recent outbreak of COVID-19, we all find ourselves straddling the line between panic and a business-as-usual attitude. However, with the authorities recommending (and in some cases enforcing)...

The Future of Social Media: Our Predictions for 2020

Written on January 20, 2020.

The social media landscape is changing at such a rapid pace, it can be difficult to keep up with! With changing technologies and new techniques, it’s more important than ever to stay ahead of the game....

A web designer sketching out a wireframe. A web designer sketching out a wireframe. A web designer sketching out a wireframe. A web designer sketching out a wireframe.

FIVE REASONS TO REDESIGN YOUR WEBSITE

Written on January 5, 2020.

Reason #1: Your website was not designed by a professional. If your website screams “My brother-in-law’s, nephew’s, second grade teacher built this website!” then you most definitely need a to redesign...

Watch out Facebook, TikTok is Taking the World By Storm!

Written on October 8, 2019.

TikTok is sitting at the top of the U.S.and Canadian App Store. More importantly, it recently surpassed Facebook, Instagram, YouTube and Snapchat in monthly installs for the first time last month. The...

20 Reasons Your Business Should Never Use A Free Website

Written on August 30, 2019.

As a business owner, it’s easy to be enticed by the idea of having a free website. Sure, it will showcase your services, it will look ok, and it might even generate traffic. But, it’s important to educate...

Social Media Marketing: Looking Beyond “Likes” and “Follows”

Written on August 23, 2019.

In this article we’re breaking down vanity metrics, how to identify them, and what metrics and stats you should be tracking for your social media marketing campaigns. Spoiler alert: traffic doesn’t...

Facebook Advertising: How to reach and engage your audience

Written on August 12, 2019.

Are you considering running Facebook ads to grow your business? In this article, we're covering the fundamentals of Facebook advertising. That way, you can launch your first successful Facebook ads...

Social Media Marketing: 12 Reasons Why Your Business Shouldn’t Ignore Instagram In 2019

Written on July 10, 2019.

When it comes to building a successful social media marketing strategy, many local businesses choose to go with Facebook as their primary channel. While there is no arguing the world's largest social...

Why your site should have an SSL certificate. Why your site should have an SSL certificate. Why your site should have an SSL certificate. Why your site should have an SSL certificate.

The Importance of an SSL & Why You Should Get One

Written on November 7, 2018.

Effective as of July 2018, Google’s Chrome browser marks non-HTTPS sites as ‘not secure’ and display it to the general public. For years Google has pushed for ‘secure by default’ web sites,...

We Challenge You to Google Yourself.

Written on July 12, 2018.

We challenge you to check yourself out online and see where you rank. Check out your competitors. When's the last time you Googled yourself?

Why Mobile Friendly Websites are Doing Better on Google.

Written on June 13, 2018.

Google has changed the way it is ranking websites in it's search results. If your website is not responsive or mobile friendly, you are going to be outranked. Read more to find out what this means.

search -engine-optimization search -engine-optimization search -engine-optimization search -engine-optimization

Why Your Business Needs Search Engine Optimization

Written on April 24, 2018.

Want to rank high in search engines? Of course, you do. Here’s why every business – large or small — needs search engine optimization.

google-adwords google-adwords google-adwords google-adwords

Five Reasons Why You Should Use Google AdWords for Your Business

Written on March 20, 2018.

Ever wondered if Google AdWords would make sense for you and your business? You’ve come to the right place, as we’ve collected 5 reasons why it’s a worthy investment.

professional branding professional branding professional branding professional branding

Why You Need to Hire a Professional Writer for Your Business

Written on February 23, 2018.

Owning a Business in the Digital Age Running your business in the digital age means one thing: a massive amount of writing. Just think about it for a sec: there’s social media posts, blogs, e-newsletters,...

Locks on a fence. Locks on a fence. Locks on a fence. Locks on a fence.

Why You Need An SSL Certificate

Written on February 16, 2018.

So you’ve registered your domain name, input your company’s products/services, and figured out your site design. Now what? It’s time to put a Secure Sockets Layer – also known as an SSL certificate...

Two people walking through an airport. Two people walking through an airport. Two people walking through an airport. Two people walking through an airport.

Top Five Blogs To Watch For Web Designers

Written on February 2, 2018.

As a web designer, it’s important to be “in the know” – you have to stay current with industry trends and new technological advancements to stay relevant.

Blog Posting is important. Blog Posting is important. Blog Posting is important. Blog Posting is important.

Why Your Business Needs Facebook Advertising

Written on January 31, 2018.

On January 12, Mark Zukerberg announced a major overhaul to Facebook’s newsfeed. His goal? To promise the time users spend on the social media platform would be time more “well-spent.” “We built Facebook...

Person taking a photo of their food on a table. Person taking a photo of their food on a table. Person taking a photo of their food on a table. Person taking a photo of their food on a table.

How To Cultivate User-Generated Content

Written on December 15, 2017.

Say it with us, folks: user-generated content is a great thing! For starters, it’s not only the perfect way to interact with your audience while promoting your brand and increasing the reach of your...

A man talking into tin can. A man talking into tin can. A man talking into tin can. A man talking into tin can.

The Importance Of A Call-To-Action

Written on December 1, 2017.

Whether you want to expand your customer reach, increase brand interaction, or make more money (let’s be honest here: you know you want all three of those things), a properly executed call-to-action...

people sitting beside each other taking notes and typing on a laptop. people sitting beside each other taking notes and typing on a laptop. people sitting beside each other taking notes and typing on a laptop. people sitting beside each other taking notes and typing on a laptop.

Building A Loyal Online Following

Written on November 17, 2017.

Maintaining a strong brand image used to be extremely expensive and required a lot of time to manage. However, thanks to the Internet, the way businesses deal with brand management and public relations...

Passengers on the subway. Passengers on the subway. Passengers on the subway. Passengers on the subway.

Using Google Analytics To Learn More About Your Customer

Written on November 3, 2017.

Conducting market research has never been easier. With the Internet, business owners are able to easily find out what, exactly, their efforts are achieving, and if they need to make any changes. By...

Glasses laying on an open book. Glasses laying on an open book. Glasses laying on an open book. Glasses laying on an open book.

The Best Keyword Researching Tools

Written on September 20, 2017.

Focusing on keywords is great for your business in a few ways, and can help to improve your search engine rankings. That said, doing research to figure out the most effective set of keywords isn’t always...

Scrabble pieces spelling "S-E-O" on a table. Scrabble pieces spelling "S-E-O" on a table. Scrabble pieces spelling "S-E-O" on a table. Scrabble pieces spelling "S-E-O" on a table.

Why Blogging Can Help Improve Your SEO

Written on September 1, 2017.

Most business owners understand the importance of proper search engine optimization (SEO). However, Google is always changing its algorithms to throw off those who are trying to “cheat the system”....

Oh Snap! The Social Media Channel Small Businesses Should Be Using

Written on July 13, 2017.

Whatever the reason small businesses have been avoiding Snapchat, it’s time for a change. By introducing Snapchat into your social media marketing strategy, you can begin to build a following, share...

Transit riders looking out the window of a bus. Transit riders looking out the window of a bus. Transit riders looking out the window of a bus. Transit riders looking out the window of a bus.

Five Guidelines For Improving The User Experience

Written on June 23, 2017.

If a consumer goes to your website or app and is unable to navigate their way through without interruption, they’re likely to leave your site and never return. Where are they gonna go? Right into the...

Ditch The Billboard: Why Social Media Advertising Is More Effective

Written on June 15, 2017.

If you’re still relying exclusively on traditional advertising to market your company’s products and services, you’re missing out on a something big. Social media marketing presents a huge opportunity...