Assuming you have already done your keyword research, I want to show you how to take those keywords and phrases and use them throughout your Web page.
Let’s use an example of a blog we created called How to Find the Best SEO Keywords. Upon doing our research, these are the keywords and phrases we wanted to use.
Our main keywords are SEO Keywords.
Phrase: What are SEO Keywords.
According to HubSpot, in this article, they mention “Titles have a direct impact on both searcher clickthrough rates (CTRs) and search rankings.”. When it comes to using your keywords and phrases in your page titles, the rules are simple:
You will see I have three titles:
The first title is my H1 (also known as the page title).
The second title is my H2 and includes my phrase “What are SEO Keywords”.
The third title is my H3 and utilizes one of my main keywords, “Keywords”.
One tip I have is not to overdo it. This example is easier because I only have three titles on my page. You may have a page with many more titles. If this is the case, use acronyms if you can.
Your first paragraph should always incorporate your main keyword/phrase. Throughout the other paragraphs try to include your keyword or phrases. Remember to be real. You do not want to write a sentence that does not make sense for your business.
When it comes to adding images to your page, you’re not necessarily using the keywords or phrases as the alt tags but the alt tags are a way for you to describe what is happening in the image and how it relates to your article.