According to HubSpot, in this article, they mention “Titles have a direct impact on both searcher clickthrough rates (CTRs) and search rankings.”. When it comes to using your keywords and phrases in your page titles, the rules are simple:
- Use one H1 and a combination of H2’s and H3’s throughout your page. These page titles should consist of one of the keywords or phrases you are focusing on.
- Try to keep your character count below 65 characters.
You will see I have three titles:
The first title is my H1 (also known as the page title).
The second title is my H2 and includes my phrase “What are SEO Keywords”.
The third title is my H3 and utilizes one of my main keywords, “Keywords”.
One tip I have is not to overdo it. This example is easier because I only have three titles on my page. You may have a page with many more titles. If this is the case, use acronyms if you can.