Designing Your Logo

Written on January 18, 2022 by Stephanie Reid

A logo is what makes a brand instantly recognizable. Think of how easily today’s consumers can identify popular logos on the shelves and in the media. Professional designers will make sure your logo is easily identifiable while representing your company. We consider colours, photography, tone of voice, and fonts that are outlined in a brand strategy. Please consider the following before designing your logo:

Creativity and Designing Your Logo

Your logo does not have to be an elevator pitch. Instead, the symbolism should be clear and concise while displaying the core values of your company. Aim for originality and create a piece that is unique which will attract and connect your ideal audience to your brand.

Design Your Logo Size and Ratios

Consider how your logo will visually look through various marketing channels. This includes business cards, social media, clothing, etc. Create a piece that is flexible for any medium, and pay close attention to detail. Make sure your logo is not intensely detailed so that it is still legible when minimized. There is something to be said about simplicity.

Check out Klaver Properties. We designed the logo, developed a brand strategy, and created the website.

Target Market

You need to be aware of who your ideal audience is and what problem you are solving for them. How can you best convey your product or services to this audience with your imagery? To create an effective logo, align your consumers purchasing preferences with your brand’s offerings in one clear, concise image.

Consistency With Your Logo

Consistency is key when it comes to brand recognition. The top brands in the world have made incredibly minor changes to their logo and branding throughout their lifespan, called “just noticeable differences”. Campbell’s soup logo is a great example of this, remaining virtually the same for decades with small changes that are barely noticed by consumers.