By enhancing your search engine optimization functions, your business will give you a competitive edge in terms of your exposure to customers. Here are five reasons why your business needs to invest in organic SEO:

1. SEO Works

The techniques used to improve search engine optimization still work and based on the way search engines appear to be developing, it isn’t likely that SEO will cease to be useful any time in the foreseeable future. Even audio and video searches ultimately depend on keywords the same as traditional text-based content.

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2. It’s Cost-Effective

Compared to the costs associated with other forms of online marketing such as pay-per-click (PPC) advertising, social media marketing, or purchasing leads for email marketing, SEO provides a great return on investment. While PPC will drive more revenue, and social media may build you a strong brand image, your organic SEO in many ways remains the foundation of your online presence.

3. Search Engines Will Grab Market Share

Approximately 85% of customers now check online reviews before making purchases and this number will continue to increase as technology progresses. Organic SEO puts your business in front of your target consumer and exposes them to your product/service.

4. Mobile Bandwidth & Local Search Optimization

Mobile traffic exceeds traditional desktop devices. With this dramatic explosion in mobile usage over the last decade, a whole new world of effective SEO techniques has opened up for companies, like local search optimization. Local search optimization can help you strategically center yourself in front of your most lucrative market.

5. Content Is Key

Not building a healthy content profile can be potentially damaging to your business. With each update to their algorithm, Google and other search engines change the way they look at websites. Social media and website indicators are now given fairly high importance in terms of their impact on your search rankings.

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