Amazon is an immense business nowadays. The company is taking over most online sales, making it very difficult for smaller businesses to find and establish their place in the market. Although it can seem impossible to compete with Amazon, a few practices recommended by our team can help you establish your brand. For instance, you should focus on providing services that big companies cannot do due to their size. Additionally, you should have a good online presence and a loyalty program that keeps customers coming back for more.
Amazon is well-known for offering great discounts, so competing with them in prices is very unlikely to be a success. However, you can compete with Amazon when it comes to something that they do not offer. As a smaller business, you can understand your customer with more ease. For instance, a small business can greet and personally talk to customers at physical stores, recommend products based on what customers tell you, and follow up with clients who made big purchases with a personalized appreciation message.
Your business’s brand needs to be something that a customer looks at it and instantly remembers your business. Therefore, a simple symbol that is constantly used in your branding is of the utmost importance to stay memorable.
If you are trying to compete with Amazon, you need to deliver a good customer experience both in-store and online. For instance, if a customer makes a purchase and wants to return it, they should have the option to return it in-store or through the mail. Additionally, employees need to behave the same way on both channels. Therefore, it is important to establish policies and procedures that span all channels.
An online presence is very important in today’s digital world. You need to keep your followers engaged, create content, and create a sense of community that keeps them coming back for your products and services. With that in mind, you should also invest in mobile apps and make your website easy to navigate on mobile devices. Additionally, a mobile app makes shopping more convenient for customers.
Loyalty programs are designed to reward returning customers. This allows you to award customers for making specific purchases multiple times and making them feel appreciated. As long as your loyalty program is relevant to your business model, you should go for it.
If you need to create a better online presence or make your business’s online experience more cohesive with the physical one, we can help you. We offer a wide variety of services, including web design and development, search engine optimization, search engine marketing, social media, branding, and graphic design. Additionally, we focus on keeping up with the latest trends and being ahead of the curve to best support our clients. If you want to learn more about our services, contact us.