Whether you want to expand your customer reach, increase brand interaction, or make more money (let’s be honest here: you know you want all three of those things), a properly executed call-to-action is tremendously important. Most companies are finally seeing the value in impactful CTAs – and as a business owner, you should, too.
With every single interaction you have with your audience, you should be asking them to do something. If you are providing your customers with content but don’t tell them what they should do with that info, they are less likely to interact with it. Need some ideas? They could download a PDF, subscribe to a newsletter, or heck, even make a purchase! The important thing is consider your goals and the platform in which you are placing the CTA to be sure that your efforts reach the right audience.
Viewers are unlikely to respond to a call-to-action if they think your content is irrelevant or untrustworthy. Make sure the content prior to the CTA is legitimate and creates trust between your company and the viewer. If do this, you can establish your brand as a leader among competition.
Call-to-actions will vary in their tone depending on the platform and intended response. They possess a fairly urgent quality; after all, you want the viewer to act now. You don’t want them to think, “I’ll do that in a few minutes,” and then forget about it. Create thoughtful CTAs that clearly communicate your intentions for the consumers to lead them through the process.