Consumers’ preferences are constantly changing, which sure keeps marketers on their toes! It can be tricky connecting with audiences in a way that they will respond to.
While most companies have realized the value in user-generated content and have aimed to grab the attention of their target market on their level (mostly through social media), the easiest way to communicate with your audience is through consumers who love your product or service so much that they will recommend it to everyone they meet.
So how can you effectively talk to your audience in a way that will help them become loyal and enthusiastic brand promoters? Check out CreativeCarbon’s tried-and-true formula. You can thank us later.
Be honest and transparent; if you do this, your customers will see your true intentions, and you will show you are willing to communicate openly with your audience.
Content is only considered great when it is useful for the audience. If your audience sees no value in the content that you are providing, they are unlikely to interact with it. #sadface.
Conduct market research (surveys, interviews, etc.) to help define your ideal target market, then build a buyer persona from that information. A fictional buyer persona will help you narrow down your ideal communication platforms.
The tone of your brand matters. Study your target audience to determine which forms of communication they prefer and be mindful of the tone of voice your brand is using in these “conversations”.