Instagram has grown incredibly popular recently and is currently the most used and engaged platform available to customers. So, marketers now utilize Instagram to communicate and interact with their followers more. Small and big companies alike might gain a lift from using Instagram. But developing your online presence on Instagram does not end with creating a business account, particularly given that you’re vying with established and new brands.
There are two more basic ways of selling your services and products on Instagram: utilizing Instagram Ads and boosting IG posts. Many companies are already posting advertising on Instagram by designing clever campaigns or enhancing their posts to attract a bigger audience.
Boosting IG posts is a strategy to boost the exposure of a previously published Instagram post. In other terms, it is just a means to increase the number of Instagram users who see your posts. You can push an existing post and select the desired audience. The post will now appear on the Instagram profiles of your target audience as a sponsored post.
When boosting a post, you can specify an objective (the outcomes you want to achieve with this ad), an audience (the people you want to reach), a budget (the daily amount you’re ready to spend), and a timeframe (how long you want your ad to run)
You are free to publish any material when creating ads using the ad manager dashboard, which is more complicated. You can opt to post advertisements such as:
Remember that these advertisements do not just appear in the newsfeeds of your target demographic. These advertisements will appear across Facebook’s ad network because FB owns Instagram. They will also show up on its Explore page and more. Use the ad manager on your FB account to develop and distribute a new advertisement to a larger audience.
When considering Instagram boosting vs. advertising, remember that each technique has advantages and disadvantages, and you need to weigh these well before deciding what works for you. Therefore, exploring your needs and these possibilities with an experienced digital marketer is advisable.
Please contact us for more details about how we can help with your Instagram advertising or boosting efforts. One of our experts will call you back soon to discuss your requirements for Instagram advertising or boosting. We have the creativity, knowledge and expertise to help with all your social media advertising efforts.