In today’s day and age, every business needs to have an online presence. Instagram is one of the most important social media platforms to invest in since it allows customers to engage among themselves and feel like they are a part of a community surrounding your business. However, it is important to focus on having a nice-looking profile, good and consistent content, and a strong community. Take a look at our checklist suggestions from our team.
A business needs to have a good Instagram profile that allows potential and returning customers to learn more about the business and any news about what you offer. When setting up your business profile, think of a username that is easy to remember and reflects the name of your business. Additionally, you should create a memorable and SEO-friendly bio that describes your business and include a link to your website. Lastly, make sure to use a high-quality logo for your profile picture. The logo should be something simple that is easy to recognize.
Once your Instagram is set, you will need to build a community around your brand. Therefore, you must follow a business that shares the same values as you. Additionally, you should create hashtags that allow your followers to feel like they are a part of a community. Not to mention, hashtags help potential customers find your brand more easily.
You must create good content consistently. With the rise in technology, audiences do not want to just be sold a product. They want to get to know your business and be a part of your community. Therefore, you must learn what your audience wants to know. Additionally, you should post Instagram stories daily to keep your audience engaged. When posting content, try to analyze when your followers are most active and post around those times. With Instagram’s algorithm, your posts should encourage followers to comment, which boosts engagement and gets your post across to a wider audience.
If you are a business owner who is struggling to adapt to having a more present online presence, we can help you. Our team of experts focuses on helping all small and medium businesses with their growing needs. Especially during the pandemic, we have always wanted to be a resource and ally for local businesses who want to make the world a better place. Additionally, we focus on keeping up with the latest trends and being ahead of the curve to best support our clients. If you want to learn more about our services, contact us.