You must create good content consistently. With the rise in technology, audiences do not want to just be sold a product. They want to get to know your business and be a part of your community. Therefore, you must learn what your audience wants to know. Additionally, you should post Instagram stories daily to keep your audience engaged. When posting content, try to analyze when your followers are most active and post around those times. With Instagram’s algorithm, your posts should encourage followers to comment, which boosts engagement and gets your post across to a wider audience.