The great news is that there are new features available like trimming, filters, and tagging improvements. Video previews are now a full minute (60 seconds) unless the video is eligible for ads. In that case, the preview remains at 15 seconds.
This new combined format is found on a tab called Video. It should be easier for users to locate new content from favourite posters. At that point, the user can tap anywhere on the screen to enlarge to full-screen viewing or keep scrolling. There will now be a single site for insights on posts and videos.
Of course, usage trends continue to evolve and Instagram is keeping pace with a combined display of relevant hits including posts, Stories, Reels, and Videos. All are full-screen and swipeable UI just like TikTok.
IGTV Ads are now called Instagram In-Stream video ads. The 60 limit remains in place for businesses.