Starting your marketing campaign early is not a new trend. Starting early is starting a conversation, the longer and the earlier your marketing strategy starts, the more people it can appeal to customers.
Starting early also gives you time to track your customer experience and alleviate the stress from final-minute shopping. It also gives you more time to reach out in many different ways like email campaigning, rewarding your customers, showing gratitude to your shoppers, starting conversations, offering rewards, and filling your social media with relevant hashtags that can create some useful buzz.