How to Keep Up with your Marketing Strategy over the Holidays

Written by Stephanie Reid on December 16, 2021

Holidays are always a hectic time, no matter which industry you are working in, it does not come easy even for Santa himself. This is an especially challenging time for marketing gurus because it advances many issues that need to be dealt with.

Often, if you are experiencing higher traffic during holidays your marketing strategy can fail because of overload websites or many different issues. Our team at Webworks has decided to give you a few tips and tricks on how to keep up with your marketing strategy over the holidays.

#1 Make Sure that Everything Runs Smoothly

We are sure that you have already double-checked and verified your marketing strategy for the holidays, and everything seems to be in perfect order. Still, it is important not to forget that holidays bring in customers and increased traffic and it would be a pity if all of that hard work would go to waste because of an overloaded website or pages that take forever to load.

If there is one thing to do immediately, it is to make sure that your website runs smoothly so that your potential customers do not bounce back to your competition.

#2 Make Sure That it’s Not Too Generic

While holiday marketing strategies always have an open list of boxes that need to be ticked, be not afraid. Standing out above the crowd with a somewhat braver marketing strategy can be a good way forward and with this, you can start thinking about your marketing appeals.

Marketing usually tends to appeal to our consciousness, needs, trust, and during the holidays – emotions. You will notice that most marketing strategies appeal to emotions so try to research your competition and see how they appeal to their customers. We are sure this might turn on a light bulb for two.

How to Keep Up with your Marketing Strategy over the Holidays

#3 Start Early

Starting your marketing campaign early is not a new trend. Starting early is starting a conversation, the longer and the earlier your marketing strategy starts, the more people it can appeal to customers.

Starting early also gives you time to track your customer experience and alleviate the stress from final-minute shopping. It also gives you more time to reach out in many different ways like email campaigning, rewarding your customers, showing gratitude to your shoppers, starting conversations, offering rewards, and filling your social media with relevant hashtags that can create some useful buzz.

The Bottom Line

Holidays are always a hectic time of the year but with these few simple tips and tricks you can easily keep up with your marketing strategy without having to sacrifice much time and effort.

Is important to realize that marketing seasonality is nothing unusual and marketing strategies can be easily adjusted in tweaked to align with these holiday windows. We hope you will use some of these strategies to adjust your marketing goals and improve the general overall image of your brand. Which one of these will you use? Tell us in the comments.