Why Responsive Design Can Make Or Break Your Site

New devices are constantly being released, so designers and developers have had to find ways to adapt to ever-changing screen sizes without creating a new version of their website for each new device on the market. Responsive design on the web seems to have become a “buzzword”, but what does it really mean?

A website must be able to adapt to a user’s screen size and device platform seamlessly without disturbing the user experience. Whether they are viewing your site through a laptop, tablet, or phone, your audience should be able to easily navigate through your website. Scripting abilities, image image, and resolution will determine how the website is displayed, so implementing flexible layouts and CSS media queries will help your site move fluidly from device to device.

It wasn’t always this easy. Website layouts used to offer minimal flexibility with columns and text, and almost none with images. It would have been virtually impossible for a site to switch from a laptop to a tablet. Now screen sizes can be easily adjusted without a break in your page. When a screen size is adjusted to a mobile device, it can be unrealistic to expect all of your original content to fit on that page. That’s why designers and developers put a heavy focus on simplistic content and navigation.

As each new device is released, they will vary in size and resolution. That’s why it is so important to build websites that are prepared for the future. Responsive design is not a complete solution to all problems but can improve the user experience immensely. It is the idea of providing a customized experience for each user that will guide them through the buying process. The team at CreativeCarbon prides ourselves in staying up-to-date on these trends to provide our clients with a responsive website that their customers will enjoy visiting.


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