Search engine marketing (SEM) also sometimes referred to as Pay Per Click (PPC) is an important component of your online marketing strategy. We start with research to fuel a successful PPC campaign. Next, we determine what the competition is doing and make sure we crush it. With the help of brilliant minds, coffee, and white boards we develop the strategy, generate campaign ideas, and design custom user experiences for brand advocates and leads to engage with your campaigns.
Next comes the design, a critical part of the marketing strategy. We create a document that outlines the marketing strategy and shows a few examples of ads that deliver your look and feel. After submitting the strategy and design components to our UI/UX designer, we critique our work with you and our team. This allows us to maximize the potential of our campaign. From there we make revisions and move towards the development phase.
Development, implementation, and execution are where the magic unfolds. We create monthly content calendars and develop digital design files needed for each campaign and write the content that makes your advertising effective. Upon approval, we implement and execute each campaign, which drives consumer searches to your products or services, creates leads, confirms sales and kicks the butt of your competitors!