f you haven’t heard it yet, here it is: customers want to feel appreciated and they value an honest-to-goodness relationship. One way for you to build the relationship and make them feel special is by genuinely caring about what they’re telling you.
Something as minimal as memorizing the name of their kids will help solidify your relationship. At the root of it all, the customer wants to feel that they’re spending their hard-earned dollar on a business that cares about them!
While it’s up for debate on whether customers are always right, the fact of the matter is, you are the expert and not your customer. You should always have the answers and be able to deliver.
Having the answers and delivering them promptly and respectively will build trust and confidence in your customer.
Customers hate to hear the word, “no.” It’s a fact of life. Though it’s not always possible to say “yes,” best practice dictates that you should be as flexible and accommodating as possible for your customers.
Another reason to avoid this is that it’s like putting a big roadblock in the conversation. With both you and the customer at a loss for what to say, the interaction (and possibly the relationship) is subsequently squelched.
Feedback, no matter its form, is always a plus. Who better to hear from than the customers who are literally the lifeblood of your business?
Embracing the good, the bad and the ego-deflating will ultimately help you to strive for better, in the long run. You’ll be able to understand your customer better, identify and solve your pitfalls and grow bigger and better!
The next time a customer wants to give you their feedback, don’t brush it off, but rather see it as an opportunity to improve. If you feel inspired to share your feedback with us click the link below to leave a review!