Leading Web Design Trends in 2017 [Part Two]
Welcome back! It’s time for the second instalment of our look at leading web design trends in 2017. Last time, we went over some of the top web design trends that you should be paying attention to this year. The Webworks team has worked hard to figure out the most innovative ways to take your web design to the next level.
If you haven’t checked it out yet, make sure to read Part 1 so you can get all caught up and take your website design to the next level. Now let’s look at 5 more leading web design trends that are making waves this year.
Mobile First Design
It’s time to flip the script! Responsive design is all the rage these days with many web designers starting their projects on desktops and working their way down. If you’re thinking like that though, your thinking like it’s 2013. In today’s world, more and more people are using their phones to access the web.
The biggest push in web design moving forward is making sure your website can function with a mobile device. Designing a website for desktops and tablets doesn’t bring the same functionality needed for a good mobile experience and as we move forward, mobile-first is the priority.
Still don’t believe me? Check out the stats from mobiForge below!
- There are over 1.2 billion mobile web users worldwide
- In the US, 25% of mobile web users are mobile-only (they rarely use a desktop to access the web)
- 68% of digital media time is spent on mobile devices
If those numbers don’t convince you, nothing will. The fact is, more people are using their phones than ever before. It makes sense though, my iPhone 7 does everything my laptop can do and more.
Write Better Content
This might start a debate, but here we go. Content marketing is more important than product marketing. Let me explain. Content marketing brings more value to your company than advertising the products you sell. It allows you to spend less, and make more. That’s pretty simple economics and an ideal business strategy.
When you have great content on your site, you’ll generate more traffic. I’m sure some of you are reading this because you searched Google for web design advice. So what does compelling content look like? It’s simple really, you want content that provides value to people. By offering advice, entertainment, and content that generates user engagement; you’re offering your readers something of value. If you want to make it even more effective, utilize Search Engine Optimization (SEO) and implement effective keywords into your content.
If content marketing wasn’t effective, major brands like Google, Facebook, and Hubspot wouldn’t do it. The fact is, it’s cheaper than outbound marketing, increases brand recall, and helps drive higher conversion rates.
If you want to stick to product marketing and using an outbound approach on traditional channels you can. But in today’s world, millions of people are using ad blockers and skipping your YouTube ad after 5 seconds.
Vibrant Colours Capture Attention
This one’s for the risk-takers, the one’s that want to be bold. Why do think stop signs are bright red, or school buses are yellow? Vibrant colours capture your attention. Now, I’m not saying you should make the background of your webpage neon green (you can if you want though). Introducing vibrant colours into sections of your website will draw a person’s eye to the key information you want to highlight. Why do you think so many apps on your phone use these colours in their design? They want you to play their game or use their app over a competitor.
Not only does using vibrant colours draw the eye, but it also gives your website design life. There’s just something about having a splash of colour that makes your website pop and gives it a sense of energy.
As actions like minimalism and brutalism came to the fore in 2016, creators looked for new ways to introduce more personality into their design work that still worked within that stripped-down aesthetics. And in at least a few cases, bright, bold colour became the natural answer. Gradients also came back in a big way, combining and obscuring those energetic hues into range suggestive of a bright midday sky or a beautiful vibrant sunset.
Symmetry is Beautiful
People like symmetry. When everything lines up perfectly, the outcome is something that is visually appealing and perceived as objectively beautiful. Not all websites are perfectly symmetrical though. Having a sidebar for example means you couldn’t cut a website in half, reflect it, and have the same design.
A symmetrical design gives your website a more professional appearance. Using a symmetrical design will appeal to a broader consumer base. Take a look at the websites of major institutions like colleges, banks, and city websites. They typically follow a symmetrical design because it showcases the kind of professionalism you would expect when visiting one of those places. That also leads me to my next point – ease of use.
Symmetrical design allows the user to easily understand and follow your site. The flow of content is more logical and thus easier for users to navigate through the site to find the appropriate information. Having a symmetrical design makes the site less confusing and more likely to keep users engaged and active on the site.
After reading the above, you’re probably thinking I’m completely against asymmetrical design. I’m not saying there isn’t a time and place for asymmetrical design, but it is an artistic choice you have to make. If you’re building a site around your personal brand and choosing to focus on displaying your artistic talents like music or art, an asymmetrical design might be perfect for you.
It all depends on the individual. If you are looking for a more professional web design for your business, I recommend going the symmetrical route.
Interactive Web Design is Engaging
I’m going to be honest with you from the get-go. Interactive websites cost more and might not work for every company’s budget. A major benefit of having an interactive design is that it makes your website more engaging.
Stunning photography, entertaining video, and interactive content are all ways to create a more positive and stimulating experience for the user. An interactive website allows you to make the massive amounts of information you have, more accessible and relatable.
Interactivity also creates a unique experience for each user. You can inform and entertain the user which will help to establish a relationship between them and your brand. Users and consumers want something that stands out, pulls them in and connects them. Having video and interactive content will help your website stand above the rest.
Honestly, technology has only scratched the surface of what’s possible. Keep in mind, when designing video and interactive experiences, it’s mandatory to understand your audience and consider the story you are trying to tell.
In today’s digital world, your website is essentially your storefront. If you want to get people to check out your products and services, developing an exciting web design that engages users is a surefire way to set the stage for success.
Like I said in our last post, at Webworks, we love nothing more than finding new internet trends and discovering innovative ways to make the web work for businesses in the Kingston area.
Contact Us today to discuss how we can set you up for success!