What Are Google Ads and How Do They Work?

Written on August 23, 2022 by Stephanie Reid

Google Ads (AdWords) is among the leading online advertising networks, allowing companies to reach clients worldwide and expand. Through this PPC network, marketers pay Google to send their advertisements to users interested in their products or services based on keyword searches, country, and device type.

Where Are Google Ads Displayed?

Google AdWords can be a highly successful method of sending relevant, qualified traffic to sites, precisely when people seek the items or services your business provides. Here is a breakdown of how they operate. The sponsored listings, or advertisements, are identified by the word “Ad.” There are two areas of sponsored Google adverts, one above the “natural” or organically displayed results and one below them.

Display Ads, which display on the Google Display Network, are also available through Google. The Display Network is a vast collection of external, third-party sites that have collaborated with Google and consented to display Google advertisements. Google advertising on the Display Network could be text-based, image-based, video-based, or rich media-based and targeted differently. This includes banner advertisements and remarketing.

How Do Google Ads Work?

The Google Ads auction is based on keywords. Advertisers choose a set of keywords related to their company offers that consumers are most likely to use while looking for their product. They then place bids based on their willingness to pay for Google users to click on their advertisement.

This bid, together with a Google-assigned Quality Score based on the quality of the proposed ad, decides which Google advertisements show on the SERP. When consumers click on advertisements, the advertiser pays a particular amount (the CPC or cost per click).

While using Google Adwords is highly successful in promoting your goods or services, you need to engage expert digital marketers to handle this part. That’s where our subject experience and knowledge come into play.

For more details about how we can help with your Google Ads campaign, please contact us. One of our experts will call you back soon to discuss your requirements.

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