What is Search Engine Optimization (SEO)?

Search Engine Optimization (SEO) is a way of improving your website so it directs traffic to your website. If consumers are searching for a specific product or service on search engines the results that appear are driven by how great the content is on your website which is called Search Engine Optimization.

Search engine optimization on Google is a common search engine. Others may include Bing, Mozilla Firefox, and more. 

Mockup of a mobile phone and steps to search things online. This represents Search Engine Optimization and the services we at Webworks provide.

How Search Engine Optimization Works

Search engines, like Google and Bing, use tiny robots that crawl through the pages across your website. These robots create a library of information to show on search engines so consumers can find exactly what they are looking for.

How SEO Drives Revenues to Your Business

How many times have you done a Google search and gone past page 1 or page 2? It’s not likely. This is why it is important to ensure you are on page 1 because most consumers will not even pay attention otherwise.

You know what they say – you can always hide a body on page 2 of Google. Think about that and how this affects businesses today who are not in the rankings. Don’t believe me? Check out this article written by Eternity, The Best Place to Hide a Body is on Page 2 of Google

You have one page to capture the attention of an existing customer or new customer. This creates clicks to your website and therefore, drives the revenue up. 

SEO Allows You to Learn More About Your Consumers

The more you learn about your consumers, the better your online presence will be. What are your consumers looking for? If you’re not sure, I think it’s time for you to understand the answer to that questions. As Creative Carbon mentions in his article, Why Your Business Needs Search Engine Optimization, he explains how “SEO generates valuable traffic, and Google Analytics tracks this traffic. You’ll be able to take this data – how your customers search, how they browse the net, where they live, when they’re online, and much more – and use it to your advantage.”

Tools to Help With Search Engine Optimization

There are many tools out there to help with SEO. Webworks uses a couple of different tools to help with keyword research end setting up pages in your website. 

Search Engine Optimization Yoast is a plugin Webworks’ installs to help set up the pages throughout your website. Check out the article, How Yoast Helps with SEO, to learn about what Yoast is and how to set up in WordPress.

Ubersuggest is a great tool that helps with keyword research.  Check out this article, How to Find the Best SEO Keywords, to understand how this platform works.

The better your SEO is, the better you will be found on search engines and therefore, have a much better opportunity on capturing the attention of a consumer. Afterall, who wouldn’t want to be on page 1 of Google?

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