Using professional, high-quality, and relevant photos will help your product and/or service stand out among the competition, and will impress current and potential clients. Using professional, high-quality, and relevant photos will help your product and/or service stand out among the competition, and will impress current and potential clients. To demonstrate this point, let’s use food as an example. We have all been to restaurants where the menu has poor-quality, pixelated pictures of their food dishes. These poorly lit and fuzzy pictures are meant to entice you, when in fact they’re really just making you second guess your decision to eat at that restaurant. However, if the establishment has gorgeous photos (think McDonald’s advertisements) which display their food in an attractive way, you are more likely to enjoy your experience and return for more.
The downfall to “time-saving” photo creation is that the final product often turns out less than desirable. Low quality photos translate into low quality products. Whatever product or service you sell, consider whether or not your imagery is consistent with your branding and how it will resonate with customers. Hire a photographer who can display your products in the best way possible or who can purchase stock images relating to your business/products. Customer exposure to professional marketing materials, especially photography, is integral to influencing the buying process.