What is the first thing a user sees when they click on your domain name? Your website. You want to make sure you are giving your audience a reason to stay on your website and browse.
Here are 6 reasons you should be ensuring your website design is the latest and greatest!
A new and refreshed website lets your audience know you’re here, you’re doing well, you are forward-thinking and ready for your customers. The website is the base of your marketing so it’s important to show everyone you are evolving. If you do not have a modern design you could be missing an opportunity to engage with your customers.
Do you monitor your competitors? Take a peek at their design and decide if you feel yours is better. You want to stay fresh with your website design because if someone is browsing you want them to have a great first impression. Don’t let that impression push them over to your competition.
Sometimes it’s hard to know what a user may experience because you’re too close to your website, but if you can try to sit back and look at your website from a user’s perspective, do you find it easy? Are there things you would change? Your navigation should be well-structured and the information should be easy to understand with obvious call-to-actions. Your users should find what they need in a matter of seconds.
It may seem easy to add a new product or service to where all the others exist on your website but sometimes that doesn’t always make the most sense. Is this new product or service something you want to feature? Make sure you’re doing it the right way, not the convenient way!
Is your website filled with all marketing requirements for you to have a successful business? There are so many areas to help you improve your website: proper page titles and descriptions, proper URL structures, and tools for search engine optimization, social media integration, proper page content, and utilizing blogs. Show off your business by utilizing all marketing-needs to help drive people to you.
What sort of functionality could you add to your website to help improve your customer experience? A booking system, eCommerce to sell products and services, a calculator, a place where a custom quote can be provided, etc…. there are so many tools out there for you to take advantage of. Don’t put more work on your customers, give them the best experience so they do not find a reason to go elsewhere.