Why You Should Use Social Media For Your Business

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How many of you use social media today? If you do not, you’re missing out on opportunities to connect with your audience. Some choose not to use it personally but do it for their business as they understand the importance of it.

With the internet today, everything is quickly and easily available right at your fingertips. More people have shifted towards online marketing rather than traditional marketing. I will cover some of the main reasons why social media is a must for marketing your business.


Creating Brand Awareness and Authority

Brand recognition is one of the most important components to marketing. How many of you shop a brand because you recognize them? We all want to be that brand someone knows and trusts. Social media can help with that. It’s a quick and easy way to get your brand in front of thousands of people.


Drive Traffic to Your Website

Who wouldn’t want an opportunity to drive traffic to your website from your social media channels? Ummm somebody in business…. says no one ever! So many people are browsing through social media channels, so make sure you are capturing their attention. Because if you’re not, then you run the risk of losing them to your competitor. Create shareable content with visual appearance, and most importantly, optimized call-to-actions. The more people you get back to your website will only better your rankings on Google.

Promote Your Products/Services

Creative and engaging content is a great way to showcase your offerings. Using social media is a fun way to do that!

Tip: I feel you should get a real as you can. What do I mean? Show your team with the products you offer, or doing a service you provide. Stock photos are great, but when audiences can create a true visual, it leads to more success.


Build Relationships with Your Customers

Building relationships with your customers FOR FREE does not get any better than that! Social media allows you to quickly connect with your audience through private messaging, comments, or call-to-actions. Make sure to engage back with your audience so they feel important.

Businesses will have different ideas for posting. I feel building a personal brand is a great way to connect with people. People want to feel they know you. If they follow you, there is a good chance you will be top-of-mind next time they want a type of service or product you offer.


Easy Tool for Link Building

Creating links in your post to another source or tagging a business is a great way to engage with more people. For example, some of the staff enjoyed a nice dinner at a local restaurant or participated in a charity event, take a picture and tag the business in your post.


Target Your Audience

Social media allows you to target specific people based on their interests, people they follow, etc…. you’d be amazed at how many people you can reach with a small advertising budget.

Retargeting is another tool for when a visitor is on your site. A list of everyone who visits your site will be kept and used to create retargeting ads on their social media feed. Top-of-mind is crucial and if you can get people to see your brand without being on your website, you have a good chance of winning that customer over.

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Felicia Beck
1 month ago

Real quotes from real people

Do you want to grow your audience using social media?

Webworks has been providing social media services for years. If you need help with your social media presence today or looking to get started, we would love to help you grow your business. 


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