Social media allows you to target specific people based on their interests, people they follow, etc…. you’d be amazed at how many people you can reach with a small advertising budget.
Retargeting is another tool for when a visitor is on your site. A list of everyone who visits your site will be kept and used to create retargeting ads on their social media feed. Top-of-mind is crucial and if you can get people to see your brand without being on your website, you have a good chance of winning that customer over.